Sprite, the lime and lemony drink of Coca cola, is all set to come up with new campaign which says “chalo apni chaal”. Sprite, in the previous campaign, just talked about quenching thrust and nothing else. Whereas the new campaign mainly focus on to the youth, which puts the character in the campaign as a trickster whose aim is to get a girl which is absolutely different from its previous campaign. I hope the new campaign would favor the brand in enhancing its share. Moreover, in India, it is a practice to have lemon water in the summer to cool the body. And I hope this is another factor that would have contributed the brand to capture sizable market share. In Indian cola market, coca cola is the visible market leader with thumps up and sprite, 15% & 14% market share respectively as per the industry estimates. Even experts in the industry asserted that sprite would push other brands down by taking leading position in the lime/lemony market.