Friday, February 17, 2017


Online shopping is expanding at a rapid speed in India. A few years ago shopping online was an a complex thing, and only few number of people prefer buying online from e commerce site, but today situation has been changed a lot, as people love to go online and became experts in doing that. e-commerce in India is basically expanding at the fastest speed compared to any other country in the world. It is with the rise of eCommerce, stringent competition exists between the companies, as a part of promotion companies come up with new promotional tool i.e coupons. CouponzGuru, is a site, where one can find coupons for different e commerce sites which enable customers to buy the loved products at very discounted prices than others, thatz looking great for online shoppers. So guys lets have a glance on these site regularly, check about the deals or coupons on the site and grab the deal at very less prices and get benefited.

Wednesday, September 7, 2016


Patanjali Ayurved is an Indian FMCG company, located in the industrial area of Haridwar, manufactures herbal products and mineral products. According to CLSA and HSBC, Patanjali is the fastest growing fast-moving consumer company in India. Acharya Balkrishna established Patanjali Ayurved Limited in 2006 along with Baba Ramdev with the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom. Patanjali Ayurved produces products in the categories of personal care and food. The company manufactures 800 products including 45 types of cosmetic products and 30 types of food products. Patanjali products are cheaper than alternatives in the market due to lesser production and marketing costs. Patanajali has also launched beauty and baby products. Patanajali launched instant noodles on 15 November 2015.

One of the Patanjali's product Dant Kanti toothpaste did a business of Rs 450 crore of business in 2015-16. Major FMCG players like Colgate, and HUL are facing heat from patanjali products especially in toothpaste segment as it garnered significant market share, which made other players to think of launching new products with natural/herbal touch. Already Colgate, launched Colgate Active Salt Neem, Colgate Sensitive Clove and etc to fight the completion arising from patanjali. Due to stiff competition from Patanjali, leading FMCG player HUL, launched brand AYUSH online, and also launched skincare, hair care product through e commerce platform under AYUSH therapy. Moreover, HUL plans to launch “natural “ offerings new categories like health foods, oral and lipcare etc.

Patanjali is planning to grow its business by two and half times in current fiscal year in order to make its presence felt across all categories. 

Friday, March 11, 2016


Jyothi laboratories launched Ujala Crisp and Shine, a fabric conditioner that makes the fabric crisp and shiny providing your clothes better shape and color. It is the rebranded version of stiff and shine, which was initially launched in the year 2005. Its unique and Poly FX formula works on each fiber and makes the fabric crispier and smoother. The brand claims that it protects clothes from harsh effects of detergents and gives a new look. The brand is an addition to after wash fabric care product line of the company. The brand is going to compete with HUL‘s Comfort as the post wash category is gaining lot of momentum among FMCG companies.

It is available in 15 ml sachet and 100 ml and 200 ml bottles that comes in Florent Fusion, Jasmine Fresh and Spring Lily variants.

Friday, November 13, 2015

Brand Update: Peter England-Be Everything You Love

Peter England,the brand which came to india with the promise of Honest shirt in 1997 has undergone significant change. Later the brand adopted the new tagline of "Begining good Things" in 2010. During this period, the brand has celebrity endorser and the brand personality was that of honest and serious brand.

Recently, Peter England has changed it personality to a new avatar, a very youthful and adventurous brand. The same was reflected in its advertisement even. The new tagline is " Be Everything You Love".

In recent years, more products has been added to brand portfolio like belts, bags and others. The brand is seriously trying to focus on young generation which is the target market for this brand. The theme that was adopted by the brand was earlier used by many other brands which is a stereotype. The job interview setting environment, older interviewer and young hero.

Watch the Ad: Click Here

Overall, the brand has transformed its personality based on its new positioning which was aptly suits to youth generation. Lets watch, how the brand is going to do with its new Avatar in the coming days.  

Thursday, November 12, 2015

Brand Launch : Mahindra Gusto

Mahindra launched 110 CC scoter in 2014 with "Gusto" brand. Of course, its going to compete with leading players like Honda Activa, Hero Maestro, TVS Jupiter and others. 

Gusto was positioned on car-like features. The brand claims that it has got car-like features like remote key, height adjustable seat, LED pilot lamps and  Find lamps. Usually, car owners look down upon two wheeler riders. May be this compelled Mahindra to position its brand Gusto on this theme of car-like features. Hence, the Gusto campaign features the same, showing car owners surprised when they see car-like features in Gusto.The brand tagline is "Kisi Se Kam Nahi". Even the ad campaign also showcase "Gusto" is having robust engine and body, which it wanted to convey public through this tagline. 

        Certainly, Mahindra did differentiated its two wheeler brands Gusto, Centuro with its innovation. Of course the brand is a pioneer in offering car-like features in two wheelers. But, there is immense scope to easily imitated by competitors. The company is focusing all its efforts to grab a little market share in scooter segment. Personally, I opine that the design & style was absolutely aesthetic and was not imitated from somebody else. As per my friends reviews, the performance of the vehicle was good and has got comfortable riding experience along with reasonably good mileage that makes "Gusto" best choice in scooter segment/ or a buy if someone looking to buy a scooter from pure Indian players.      

Watch the Ad : Click Here

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