Friday, March 11, 2016


Jyothi laboratories launched Ujala Crisp and Shine, a fabric conditioner that makes the fabric crisp and shiny providing your clothes better shape and color. It is the rebranded version of stiff and shine, which was initially launched in the year 2005. Its unique and Poly FX formula works on each fiber and makes the fabric crispier and smoother. The brand claims that it protects clothes from harsh effects of detergents and gives a new look. The brand is an addition to after wash fabric care product line of the company. The brand is going to compete with HUL‘s Comfort as the post wash category is gaining lot of momentum among FMCG companies.

It is available in 15 ml sachet and 100 ml and 200 ml bottles that comes in Florent Fusion, Jasmine Fresh and Spring Lily variants.