Friday, November 13, 2015

Brand Update: Peter England-Be Everything You Love

Peter England,the brand which came to india with the promise of Honest shirt in 1997 has undergone significant change. Later the brand adopted the new tagline of "Begining good Things" in 2010. During this period, the brand has celebrity endorser and the brand personality was that of honest and serious brand.

Recently, Peter England has changed it personality to a new avatar, a very youthful and adventurous brand. The same was reflected in its advertisement even. The new tagline is " Be Everything You Love".

In recent years, more products has been added to brand portfolio like belts, bags and others. The brand is seriously trying to focus on young generation which is the target market for this brand. The theme that was adopted by the brand was earlier used by many other brands which is a stereotype. The job interview setting environment, older interviewer and young hero.

Watch the Ad: Click Here

Overall, the brand has transformed its personality based on its new positioning which was aptly suits to youth generation. Lets watch, how the brand is going to do with its new Avatar in the coming days.  

Thursday, November 12, 2015

Brand Launch : Mahindra Gusto

Mahindra launched 110 CC scoter in 2014 with "Gusto" brand. Of course, its going to compete with leading players like Honda Activa, Hero Maestro, TVS Jupiter and others. 

Gusto was positioned on car-like features. The brand claims that it has got car-like features like remote key, height adjustable seat, LED pilot lamps and  Find lamps. Usually, car owners look down upon two wheeler riders. May be this compelled Mahindra to position its brand Gusto on this theme of car-like features. Hence, the Gusto campaign features the same, showing car owners surprised when they see car-like features in Gusto.The brand tagline is "Kisi Se Kam Nahi". Even the ad campaign also showcase "Gusto" is having robust engine and body, which it wanted to convey public through this tagline. 

        Certainly, Mahindra did differentiated its two wheeler brands Gusto, Centuro with its innovation. Of course the brand is a pioneer in offering car-like features in two wheelers. But, there is immense scope to easily imitated by competitors. The company is focusing all its efforts to grab a little market share in scooter segment. Personally, I opine that the design & style was absolutely aesthetic and was not imitated from somebody else. As per my friends reviews, the performance of the vehicle was good and has got comfortable riding experience along with reasonably good mileage that makes "Gusto" best choice in scooter segment/ or a buy if someone looking to buy a scooter from pure Indian players.      

Watch the Ad : Click Here

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Sunday, November 1, 2015

Vivo Mobiles Replaces PepsiCo as IPL Title Sponsor

Vivo Mobiles, the Chinese based mobile manufacturer, got title sponsorship for the IPL that would boost the market in near term. Vivo, entered the indian market in last year with very low market share, and this attempt would give the company a kind of push for its marketing efforts. Vivo replaced PepsiCo for getting sponsorship for the T20 Tournment and BCCI has also announced that Vivo has been assigned the title sponsorship for IPL. This could be around Rs.150 crore deal for two years, as per BCCI official. 

Vivo Mobiles is mainly focusing on Rs 10,000 and above priced smartphones and it has also premium handsets priced above Rs 30,000. Moreover, the company is positioning itself as a premium brand. Vivo want to focus more on the offline retail to give better customer experience.The company aims to sell more than two million smartphones in the country. Moreover, the company intends to set-up an assembling plant in the country.