Yes, what you seen is right, its Raymond, the leading fabric & apparel manufacturer is to launch new beer shampoo, under Park Avenue brand. Raymond was positioned itself as a leader in grooming industry and decided to enter into shampoo market. And the Indian shampoo market is estimated to be around 2700-3000 crores. Raymond is to launch beer shampoo, an innovative product which is being introduced for the first time in india.
Park Avenue is in the personal care (male) market with products like deodorants, soap, face washes, hair creams and shaving gels. Right now, the brand is being extended to shampoo with high expectation of huge growth potential.
Raymonds decision to introduce shampoo can be attributed to factors like increased concern of consumers on physical appearance, growing middle class, and evolving customer needs and preferences.Other factors could be high growth cosmetic market, and the company may be wanted to enter into new product categories or to increase its portfolio of products.
Very soon the product will be available in retail stores and the price would be more or less of competitors brands such as P&G and HUL.