India's leading FMCG gaint ITC launched ‘Engage’ brand of deodorants into the market. Through this launch, ITC wants to enhance its portfolio of consumer products. The main reason behind the entry into deodorants could be the fact that personal care segment is experiencing swift growth. The brands core positioning would be freshness with modern proposition of romance. And the company is confident about consumer mindshare through its variety of fragrances that make consumers engage.
ITC offers complete range of Engage and available for men and women who are looking for freshness. The following pairs of Engage would be available for consumers:
Rush (Male) & Blush (Female)
Mate (Male) & Spell (Female) &
Urge (Male) & Tease (Female)
Engage deodorant is priced at Rs. 160 for 165 ml bottle and available for men in a classical black with effervescent colors and for women it is in Pink.