RELIANCE RETAIL LAUNCHES ITS OWN BRAND - "PuricInstaSafe"

Reliance’s retail consumer brands division has launched “Puric InstaSafe” an exclusive personal hygiene and home care brand. Puric InstaSafe is offers a wide range of personal hygiene and home disinfectant products to address the growing needs for hygiene and safety among consumers. The products are infused and enriched with the natural ingredients like Camphor, Neem and Turmeric, The brand claims that its products delivers a new way to experience safety through sensorials and fragrance and also claims that it acts against germs and viruses instantly assures complete protection. Perhaps it might be the reason behind giving the brand name “InstaSafe”.

Puric InstaSafe products are available at all Reliance Retail grocery stores and consumers can also order online through JioMart, Netmeds or can buy at the nearest kirana outlet. It seems the company trying to give Indian touch to the brand, whose main ingradients are Camphor, Neem and Turmeric which are very natural products for any Indian household which is the USP of this brand. Well, I would like to watch the brand wether its USP will help fight the competition and in garnering significant market share. Its major competitors are from Dettol, ITC, and Godrej.