ITC entered into Rs 11,000-crore chocolate segment with over a dozen launches in the category. ITC’s product offerings include chocolates, chocolate cookies, wafers and spreads was part of the plan to make the business more profitable.
ITC’s bold decision to enter into chocolate decision should be appreciated as the whole market is dominantly played by few players like Cadbury, Amul, Luvit and others. Personally, I welcome the strategic decision of ITC’s entry into this chocolate segment, as the market is mostly influenced by one foreign player, and here there is one more Indian manufacturer through its brand “Fabelle”.
ITC claims that its going to redefine the Indian luxury chocolate segment through its chocolate experiences for Indian consumers through its distinguished chocolate offerings like Fabelle Choco Deck and Fabelle Soft centers
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