Tuesday, June 5, 2012


Santoor, one of the India's largest soap brands, gone for rebranding which has given a new look for the soap with a brand anthem and retains the same fragrance. Certainly, the rebranding  showcases new pack with a new logo that has given the brand a contemporary look. The more interesting part is the Santoor brand anthem holds the theme that reflects the core positioning of santoor soap. Which is “Soap for younger looking skin”.


The new ad of the brand features Saif Ali Khan and follows the same theme of mistaken identify that made the brand successful.

Personally, I feel that  mistaken identity has become old and boring and too predictable. There is also a saying that when ad become predictable, the more the message will be impressed upon in the customer's mind.

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