HUL Enters into Liquid Blue category through “Rin Perfect Shine”
In an attempt to strengthen its product portfolio, HUL entered into the liquid blues segment with Rin Perfect Shine Neel. Currently Rin portfolio includes – Rin Washing Powder, Rin Detergent bar and Rin Bleach. Definitely, it is one of the strategic extension of Rin brand to liquid blues. Rin brand always promises to deliver sparkling white clothes through its products. Rin perfect shine is another product that fulfils the promise of the brand.
The company boast about patented sunfresh Formula which help clothes don't fade away easily even when dried under the sun. The product easily mixes in water and gives clothes uniform whiteness, even when clothes are exposed to direct sunlight. The product assures uniform whiteness to clothes and gives freedom blue spots.
Rin Perfect Shine also comes with a fresh, floral fragrance enhancing the washing experience. The product is available in three packs sizes. I hope this is another successful product to its portfolio that help brand deliver its promise of whiteness.