Tuesday, July 31, 2012

TATA Unveils TATA Water Plus-Nutrient Water


TATA  UNVEILS "WATER PLUS": A NUTRIENT PACKAGED DRINKING WATER

In an attempt to expand its market share, TATA Global Beverages Ltd., and PepsiCo india's   joint venture, NourishCo has launched India's first nutrient packaged drinking water on the brand name “TATA water plus”. The company boasts of the only water of its kind in india.


Tata water plus is nutritionally rich in minerals and promotes everyday health. The water contains bio-available nutrients that are easily absorbed by the body. TATA water plus  available in two variants - Zinc and Chromium which are known to enhance immunity and improve health. Priced at Rs.16 for 750ml pet bottle. Initially the product will be rolled out in Tamilnadu covering 20 towns and later in other parts of the world. NourishCo, claims that the product was developed in collaboration with international scientists and indian nutrition experts to reduce nutritional gaps among indians.

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