I st Unit
Write in detail about Marketing Tasks and Philosophies
What is Marketing Environment? Describe about micro and macro environmental factors?
What is Market Segmentation? What are the bases for market Segmentation? Also write about segmenting consumer markets?
What is demand measurement? Describe about sales forecasting methods?
Write about the stages in New Product Development
what is distribution channel? what are the functions of Distribution channel? write about channel design process.
what is consumer behaviour? what are the factors influencing industrial buying behaviour?
What are the characterstics of services markets? and strategies
what is marketing organization?what the factors influencing global organization?
what is marketing control? what are the different marketing controls the management can exercise?
Short Answers Questions
stages in adoption process
seven o's structure
characteristics of services
product life cycle
social responsibility marketing