Marketing Management -Important Questions

I st Unit

 

Write in detail about Marketing Tasks and Philosophies 

 

or

 

What is Marketing Environment? Describe about micro and macro environmental factors?

 

 

Unit II

 

What is Market Segmentation? What are the bases for market Segmentation? Also write about segmenting consumer markets?

 

or

 

What is demand measurement? Describe about sales forecasting methods?

 

 

Unit III

 

Write about the stages in New Product Development

 

or

 

what is distribution channel? what are the functions of Distribution channel? write about channel design process.

 

Unit IV

 

what is consumer behaviour? what are the factors influencing industrial buying behaviour?

 

or

 

What are the characterstics of services markets? and strategies

 

Unit V

 

what is marketing organization?what the factors influencing global organization?

 

or

 

what is marketing control? what are the different marketing controls the management can exercise?

 

 

 

Short Answers Questions

 

Marketing Audit

Marketing Organization

stages in adoption process

seven o's structure

characteristics of services

packaging

Branding

Product line

product mix

positioning

online marketing

sales promotion

product life cycle

Marketing strategy

Marketing program

Marketing mix

Meta market

Marketing Myopia

social responsibility marketing

Green marketing

Holistic Marketing