Liril is back with its old jingle. HUL relaunched its Liril soap, its Iconic brand with its classic jingle and iconic imagery of a girl in a waterfall by Karen Lunel. Earlier in 1990’s the brand was positioned on various themes and it was diminished. Now the brand is back with its original theme “freshness” and the tagline is “Freshness is back”. Relaunch of this brand may bring back the memories to millions of customers, but one has to watch as to how well the brand targets the next gen people.
Relaunch of this brand may bring happiness to its once loyal customers, but frequent change of positioning had given a bitter experience to HUL and it was a great learning for brand managers.
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