Monday, September 30, 2013

Auto Rickshaw’s- The New Means of Marketing



Uninor, the telecom company, come up with the new strategy of using auto rickshaw’s and milk men, and newspaper vendors for selling SIM cards and recharge vouchers. Having seen this, another  telco Videocon, wooing its customers with LED TV for selling SIM card and recharge vouchers.


These companies are offering the same commission as they offer to a shop retailer and it will fetch auto drivers nearly Rs. 2500/ month for 50 transactions. Being closer to the customers enabled the company to garner better market. With this result, Uninor is planning to launch more auto recharge vehicles in different cities across Maharashtra in the coming months. I hope that the new strategy will help in getting  incremental sales and open up new employment opportunities.

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