Friday, March 4, 2011

*    ASSIGNMENT QUESTIONS FOR 4th  SEMESTER MBA STUDENTS: MAJOR-I (CONSUMER BEHAVIOUR)

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Ø     Consumer behaviour research process

Ø     Theories of Motivation

Ø     Theories of personality& its marketing implications

Ø     Concept of perception & its impact on marketing

Ø      Principles of Learning

Ø     Split brain theory

Ø     Culture

Ø     Cross cultural marketing practices

Ø     Reference groups

Ø     Family life cycle stages

Ø     Consumer decision making

Ø     Post purchase behaviour

Ø     Howard shth Model

Ø     Engel, Blackwell & Miniard Model

Ø     Consumerism

Ø     Contemporary models

Ø     Generic Model of consumer behaviour

Ø     Information processing Theory

Ø     Retrieval of information

Ø     steps between evaluation of alternatives and purchase decision

 

 

*    ASSIGNMENT QUESTIONS FOR 4th    SEMESTER MBA STUDENTS: MAJOR-II/MINOR (SRM)

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Ø     4 I's of Services

Ø     Scope of Service Marketing

Ø     Customer perceptions

Ø     Customer expectations

Ø     Dimensions of quality

Ø     Measuring service quality

Ø     Gap analysis

Ø     Benefits of service quality initiative

Ø     Service Market Triangle

Ø     Retention strategies

Ø     Internal marketing

Ø     Relationship Marketing

Ø     Retailing & types of Retailing

Ø     Factors affecting in Retailing

Ø     Strategic issues in Retailing

Ø     Concept and importance of logistic management

Ø     Objectives of Good Store Design

Ø     Store layout Design

Ø     Visual communication

Ø    Retail Strategy

 

 

Students can contact me for any quries on the subject, at askranganadh@gmail.com

 
Ranganadh Emmadi