Wednesday, September 2, 2026

Licious Launches Daily Protein Fix Range

Licious has launched its new Daily Protein Fix range, offering fully cooked fresh chicken breasts for convenient everyday protein consumption. The range is designed for health-conscious consumers who want nutritious food without spending time on preparation.


Source: licious

It is available in five flavours: Kalimirch, Tandoori, Lemon Herbed, Cajun and Herbed Garlic. Each 200-gram pack provides 30 grams of protein and contains approximately 217–311 calories, depending on the variant. Priced at ₹229, the product is positioned as an affordable and convenient protein option.The chicken is fresh rather than frozen and can be heated in just two minutes.Consumers can eat it directly or add it to salads, wraps, sandwiches and other meals. The product is available through the Licious app in Delhi NCR, Mumbai, Pune, Bengaluru, Hyderabad, Chennai and Kolkata. The launch addresses the growing demand for convenient, protein-rich foods in India.Licious aims to make consuming real-food protein easier by reducing the need for planning, cooking and preparation.Overall, Daily Protein Fix combines freshness, nutrition, flavour and convenience to suit modern, health-conscious consumers.

Magic Moments Launches Aam Panna Flavoured Vodka

Magic Moments, the popular vodka brand from Radico Khaitan, has launched its new Aam Panna Flavoured Vodka in India. The product combines the smoothness of vodka with the tangy and refreshing taste of traditional Indian aam panna. The launch is part of Magic Moments’ “Flavours of India” range, which celebrates familiar Indian flavours. The new variant aims to attract young consumers looking for innovative and culturally familiar beverage experiences. Aam panna, traditionally associated with Indian summers, adds a nostalgic and local touch to the product. 



source: Radico Khaitan

The vodka is refined through Magic Moments’ signature five-stage filtration process. The brand is promoting the launch through a digital-first campaign focusing on the theme “Soul of India.” Actress Kriti Sanon is associated with the campaign to give the product a modern and contemporary appeal. The launch reflects the growing popularity of flavoured vodka and consumers’ interest in new taste experiences. Magic Moments has introduced the product in different pack sizes across several Indian markets.Overall, the Aam Panna launch demonstrates how traditional Indian flavours can be reimagined through modern product innovation.It also strengthens Magic Moments’ position in India’s competitive flavoured vodka market.

Saturday, August 8, 2026

Anmol Launches Kachori Masala & Achari Masti Mini Crackers

Anmol Industries has expanded its savoury snacking portfolio with the launch of Anmol Mini’s Kachori Masala and Anmol Mini’s Achari Masti, bringing familiar Indian flavours into a convenient, bite-sized baked cracker format. Inspired by the flavours of kachori and traditional pickles, the new snacks combine a crispy texture with the bold taste of Kachori Masala and the tangy flavour of Achari Masti. Priced at an affordable ₹10 per pack, the products are designed for convenient, everyday consumption and can be enjoyed during tea breaks, travel, office breaks, school tiffins or as an anytime snack. The launch addresses growing consumer interest in packaged snacks that combine authentic Indian flavours with convenience and affordability. The new variants will initially be available across North India through Anmol's General Trade distribution network. The launch forms part of Anmol Industries' strategy to strengthen its presence in the savoury-snacking segment through product innovation while balancing taste, quality, affordability and convenience.


Source: Anmol industries/Foodtechbiz

Godawan Artisanal Single Malt Receives Global Recognition

Godawan Artisanal Single Malt Whisky by Diageo India has earned one Master and two Gold medals at the World Whisky Masters 2026, reinforcing the growing recognition of Indian single malts on the international stage. In the India – Single Malt category, Godawan 01 Rich & Rounded received the competition's highest honour, the Master medal, while Godawan 02 Fruit & Spice and Godawan 173 were awarded Gold medals. The competition uses a blind-tasting process, with an independent panel of spirits experts evaluating the whiskies based on the quality of the liquid rather than brand name, reputation or packaging. The recognition highlights Godawan's focus on craftsmanship, distinctive Indian character and premium positioning, while also strengthening the global image of Indian whisky.

Marketing perspective: The achievement demonstrates how product quality, premium positioning, Indian provenance and international recognition can be used to build a distinctive luxury brand. Godawan's broader brand story is closely associated with Rajasthan, artisanal craftsmanship and sustainability, helping it differentiate itself in the premium single-malt category.


Source: Diageo India

B Natural Launches Coconut Cola

ITC Foods has introduced B Natural Coconut Cola, an innovative beverage that combines the familiar taste and fizz of cola with the refreshing qualities of coconut water. Positioned under the proposition “Refreshingly Simple,” the new beverage is designed for consumers looking for lighter and more wellness-oriented choices without giving up taste. Coconut Cola contains zero caffeine, zero added sugar and just 9 kcal per serving, creating a differentiated proposition in the soft-drinks category.



 Source: ITC Foods

 The launch responds to changing consumer preferences for beverages that offer both refreshment and a sense of well-being, while introducing a new product concept of a hydrating cola to the Indian market. Developed in collaboration with ITC's Product Development and Life Sciences & Technology Centre, the product aims to retain the sensory experience of cola while incorporating coconut water. B Natural Coconut Cola is available in a 250 ml can priced at ₹60 and is being rolled out through leading retail and quick-commerce platforms in key cities including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata. The launch is a strong example of product innovation, category creation and health-oriented positioning in the evolving Indian beverage market.

Aashirvaad Launches Protein Solution – Sand Roasted Chana Sattu

Aashirvaad, the staples brand from ITC, has strengthened its portfolio with the launch of Aashirvaad Chana Sattu across East India, positioning the traditional staple as an accessible, everyday source of nutrition. Traditionally popular across the region, Sattu is valued for its taste, satiety and nutritional benefits, including protein and dietary fibre, along with minerals such as iron, zinc and magnesium. The new Aashirvaad Chana Sattu is prepared using carefully sourced chana and a traditional sand-roasting process, followed by fine grinding to deliver the characteristic aroma, flavour, golden colour and smooth texture of authentic Sattu.


The product has been introduced in two variants based on regional preferencesChana Sattu with Jeera in Bihar and Plain Chana Sattu in West Bengal and Jharkhand. It is available in 47g, 200g, 250g and 500g packs through general trade, with availability planned through modern trade and leading e-commerce platforms. The 47g value pack is priced at ₹10 and provides 10g of protein per pack, making the product accessible to a broad consumer base. With this launch, Aashirvaad combines the authenticity of a traditional regional food with the trust and quality associated with an established national brand, responding to growing consumer interest in nutritious foods that can easily fit into everyday diets.

Source: ITC/Foodtechbiz

Emami Agrotech Entered Into Packaged-Snacking with WeMe

Emami Agrotech has entered India's packaged-snacking market with WeMe, a digital-first snacking brand. The brand is built around the philosophy “Togetherness Always Tastes Better.”

Product Portfolio:

  • Choco Hazelnut Spread – includes a portable chiplet-format offering.
  • Jhuri Aloo Bhaja – a packaged version of the popular Eastern Indian snack.
  • Potato Chips – available in multiple flavours.

source: Emami Agrotech

Target Consumers: Primarily Gen Z and Millennials, with products designed around convenience, taste, quality and modern consumption occasions such as work, travel, entertainment and social gatherings.

Marketing & Distribution Strategy:

  • Digital-first positioning
  • Social media and creator-led engagement
  • Quick-commerce platforms
  • Initial focus on major cities including Kolkata, Delhi NCR, Mumbai, Bengaluru and Ahmedabad
  • Gradual expansion through general trade channels

Investment & Growth Target:

  • Emami Agrotech plans to invest approximately ₹750 crore in building WeMe.
  • Target: ₹1,000 crore brand within 5–7 years
  • Expected employment generation: 1,000+ direct and nearly 3,000 indirect jobs.

Friday, July 10, 2026

Inbrew Beverages Launches Romanov Jazzy Jamun Mint Vodka

Inbrew Beverages has expanded its flavoured vodka portfolio with the launch of Romanov Jazzy Jamun Mint Vodka in Maharashtra. The new variant blends the rich, nostalgic flavour of jamun (Indian blackberry) with a refreshing mint finish, creating a distinctive taste that appeals to consumers looking for innovative and contemporary flavour experiences. The launch reflects the company's strategy of introducing culturally inspired flavours while keeping pace with changing consumer preferences in the Indian spirits market.

According to Sumit Tiwari, General Manager – Marketing, Inbrew Beverages, Romanov has maintained a strong presence in Maharashtra by continuously introducing bold and youthful flavours that resonate with local consumers. The Jamun Mint variant combines a familiar Indian fruit with a refreshing twist, delivering a modern drinking experience designed for today's flavour-conscious consumers.

The introduction of Romanov Jazzy Jamun Mint Vodka also strengthens the brand's position in India's growing flavoured vodka segment, where demand for premium, differentiated, and locally inspired products continues to rise. The launch demonstrates Inbrew Beverages' commitment to product innovation and portfolio expansion while catering to evolving market trends. Initially introduced in Maharashtra, the company has indicated plans to expand the product to additional markets in the future.

Romanov Jazzy Jamun Mint Vodka is available in 750 ml, 375 ml, 180 ml, and 90 ml pack sizes, offering consumers multiple purchase options across different occasions and price points.


PHOTO SOURCE: ROMANOV

 

MELODY ICE CREAM LAUNCHED JOINTLY BY VADILAL & PARLE

Vadilal Industries and Parle Products have jointly launched Melody Ice Cream through a trademark licensing partnership, bringing the iconic Melody confectionery brand into the ice cream category. The collaboration combines Parle's strong brand recognition with Vadilal's expertise in manufacturing and distributing ice cream, creating a unique product for Indian consumers.

Melody Ice Cream is inspired by the classic Melody candy and recreates its signature caramel and chocolate flavour in a rich, creamy frozen dessert. The product aims to evoke nostalgia among long-time Melody fans while also attracting younger consumers looking for innovative dessert options.

The launch reflects the growing trend of brand extensions in the FMCG sector, where well-known brands expand into new product categories to create fresh consumption occasions. Initially available at Vadilal parlours, Melody Ice Cream will be rolled out in phases through retail stores, modern trade outlets, and quick-commerce platforms across India.



PHOTO: VADILAL

INDIA GATE EXTENDS ITS PORTFOLIO THROUGH LAUNCH OF POHA

KRBL Limited, the parent company of the renowned India Gate brand, has expanded its staples portfolio with the launch of India Gate Poha. This launch marks the company's entry into the packaged poha segment, strengthening its presence beyond basmati rice and reinforcing its position as a trusted provider of everyday kitchen staples.

India Gate Poha is made from carefully selected rice sourced from the well-known rice-growing regions of South Gujarat, including Navsari and Valsad. The product features thick, uniform flakes that retain their texture after cooking, ensuring a superior taste and quality experience.


PHOTO: KRBL

The launch aims to meet the growing demand for hygienic, high-quality, and convenient breakfast options. Initially introduced in a 500 g pack, India Gate Poha will be available through general trade and modern retail stores, with plans to introduce additional variants such as Indori Poha in the future. Through this launch, India Gate continues its commitment to delivering quality, convenience, and great taste to Indian households.

ITC Launched Aashirvaad Ready-to-Eat Chutneys & Sambar

ITC's Aashirvaad brand has launched a new range of ready-to-eat chutneys and sambar with no added preservatives. The products are designed to offer the fresh taste of homemade South Indian accompaniments while providing convenience for busy consumers. The range is prepared in small batches using carefully selected ingredients and maintained through a cold supply chain to preserve freshness.


Photo Source: ITC 

The new product line includes Coconut Chutney, Coriander Chutney, Tomato Chutney, Peanut Chutney, Tamarind Date Chutney, and Sambar. These products are based on traditional recipes and are aimed at consumers looking for authentic flavours without the effort of daily preparation.

Initially launched in Bengaluru through quick-commerce platforms, the products target health-conscious consumers who prefer fresh, minimally processed packaged foods. This launch strengthens Aashirvaad's presence in the convenience food market while addressing the growing demand for preservative-free and ready-to-eat food products.

"Have a Break, Have a KITKAT Chocolate Drink"

Nestlé Professional  Singapore has launched the KITKAT Chocolate Drink, extending the iconic KITKAT brand into the beverage category. The drink is designed to deliver the familiar taste of KITKAT with a smooth, creamy chocolate flavor and the signature crispy wafer notes that consumers associate with the brand. It can be served both hot and cold, making it suitable for different occasions and consumer preferences.



photo : Nestle

The product aims to provide consumers with a new way to enjoy the classic "Have a Break, Have a KITKAT" experience while expanding Nestlé's presence in the out-of-home beverage market. The launch targets cafés, restaurants, food courts, and other foodservice outlets, giving operators an innovative beverage option to attract chocolate lovers.

Made with cocoa sourced through the Nestlé Cocoa Plan, the KITKAT Chocolate Drink reflects the company's focus on quality and sustainability. The launch also demonstrates Nestlé's strategy of extending well-known confectionery brands into new product categories to meet evolving consumer demand for convenient and indulgent beverages.

Saturday, January 10, 2026

4700BC LAUNCHED SNACKS USING AVOCADO OIL

4700BC has launched **India’s first packaged nachos made with premium avocado oil, marking a notable innovation in the Indian snack food category. This is the first time a mainstream snack has been crafted using avocado oil, a higher-end oil known globally for its nutritional benefits and smoother flavour profile compared to conventional frying oils. The new nachos line is designed to cater to modern Indian consumers who increasingly seek better-for-you snacks with bold, global flavours, combining health consciousness with adventurous taste. 



Launched in a range of contemporary tastes — Pineapple Salsa, Tangy Guacamole Mix, Kimchi, and Cheese & Jalapeño — the product lineup blends familiar favourites with global influences and Gen Z trends. The Pineapple Salsa offers a refreshing tropical twist, Tangy Guacamole Mix brings zesty avocado-inspired taste, Kimchi taps into Korean food culture, and Cheese & Jalapeño delivers classic spicy-cheesy appeal. Initially available on Zepto, the 4700BC Avocado Oil Nachos will expand to leading quick commerce platforms and retail stores nationwide, helping the brand strengthen its presence across India’s snacking ecosystem.This launch underlines 4700BC’s strategy of pushing category boundaries with premium, clean-label products while positioning itself for future domestic and international growth.

Sunday, December 28, 2025

COOLBERG DIET FROM GHODAWAT CONSUMER (ZERO SUGAR MALT BEVARAGE)

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Ghodawat Consumer Limited (GCL) has launched Coolberg Diet, a groundbreaking zero-sugar malt beverage designed to cater to the modern, health-conscious consumer in India. As the nation's first zero-sugar malt drink, it sets a new benchmark for mindful drinking by offering a flavorful, alcohol-free refreshment with no added sugar and no caffeine. Priced at ₹109 for a stylish 330 ml glass bottle, this innovative product is engineered for consumers seeking a guilt-free, low-calorie alternative to sugary soft drinks and alcoholic beverages, perfect for gym-goers, diabetics, keto dieters, and Gen Z wellness seekers.



Salloni Ghodawat, CEO of Ghodawat Consumer Limited, emphasized the brand's mission to align with evolving consumer needs, stating, "Coolberg Diet is more than just a beverage; it's a lifestyle choice for those who want to enjoy flavour and refreshment without compromising on health." The beverage is versatile enough to be enjoyed straight from the bottle or as a sophisticated base for mocktails and mixers. Its launch taps into the burgeoning trend of functional, non-alcoholic beverages and is positioned to reshape the Indian beverage market by offering a clean, healthy, and aspirational option for all-day refreshment.

Available in refreshing Peach and Strawberry flavours, Coolberg Diet contains less than 5 kcal per 100 ml, making it a standout choice for calorie-conscious individuals. This category-defining product will soon be available across leading quick-commerce platforms and modern trade outlets, reinforcing GCL's commitment to innovation and consumer-centric development.


To Be Honest (TBH) Launched Mix Veggie Chips


To Be Honest (TBH), the direct-to-consumer brand from Ghodawat Consumer Limited, has introduced a new product called Mix Veggie Chips. This launch taps into India's rapidly growing healthy snacks market, which is projected to reach USD 4.95 billion by 2032.

The product is designed as a guilt-free snack, featuring chips made from five different vegetables: golden sweet potato, purple sweet potato, ripe jackfruit, beetroot, and okra. It is distinguished by its health-focused preparation: the chips are vacuum-cooked with no palm oil, contain 40% less fat than regular chips, and are lightly seasoned with pure rock salt. According to the brand, this cooking method helps retain over 90% of the nutrients from the raw vegetables.

    


Salloni Ghodawat, CEO of Ghodawat Consumer, stated that the launch reflects the company's mission to make healthy eating enjoyable without compromising on taste, aiming to redefine snacking for India's new-age consumers.

Available for a Maximum Retail Price (MRP) of INR 135 for a 60g pack, Mix Veggie Chips have joined TBH's existing portfolio of snacks made from real fruits and vegetables. The chips are available for purchase online on platforms like Blinkit and Swiggy Instamart, and offline at retailers including Nature’s Basket and MagSon. This product launch supports TBH's broader goal to achieve INR 50 Crore in revenue by 2028, following its acquisition by GCL in 2023, which expanded its distribution to 30 Indian cities and 13 international markets.

Thursday, December 25, 2025

Sustainability and ESG (Environmental, Social, and Governance)

1. Introduction

Sustainability refers to the practice of meeting present needs without compromising the ability of future generations to meet their own needs. In business, sustainability emphasizes long-term value creation by balancing economic growth with environmental protection and social responsibility.

ESG (Environmental, Social, and Governance) is a framework used to evaluate how responsibly a company operates. It helps investors, regulators, and stakeholders assess a firm’s commitment to sustainable and ethical practices beyond financial performance.


2. Meaning of Sustainability in Business

Business sustainability involves integrating environmental care, social responsibility, and ethical governance into business operations and strategy. Sustainable businesses focus not only on profits but also on people and the planet, often referred to as the Triple Bottom Line – People, Planet, Profit.

Example:

Companies like Unilever focus on sustainable sourcing, waste reduction, and inclusive growth through their Sustainable Living Plan.


3. Understanding ESG (Environmental, Social, Governance)

ESG represents three key dimensions used to assess corporate sustainability and ethical impact.


4. Environmental (E) Factors

Environmental factors examine how a company impacts the natural environment.

Key Environmental Aspects:

  • Climate change and carbon emissions

  • Energy efficiency and renewable energy use

  • Waste management and recycling

  • Water conservation

  • Sustainable sourcing of raw materials

Examples:

  • Tata Power investing heavily in renewable energy projects

  • ITC being carbon-positive, water-positive, and solid-waste recycling positive

  • Tesla promoting electric vehicles to reduce carbon emissions


5. Social (S) Factors

Social factors focus on a company’s relationship with employees, customers, suppliers, and communities.

Key Social Aspects:

  • Employee welfare and workplace safety

  • Diversity, equity, and inclusion

  • Human rights and labor practices

  • Customer satisfaction and data privacy

  • Community development and CSR activities

Examples:

  • Infosys focusing on employee training, diversity, and ethical labor practices

  • HUL supporting rural livelihoods through Project Shakti

  • Microsoft emphasizing data privacy and digital inclusion


6. Governance (G) Factors

Governance refers to the systems, policies, and leadership structures that ensure ethical and transparent decision-making.

Key Governance Aspects:

  • Board structure and independence

  • Executive compensation

  • Transparency and disclosures

  • Anti-corruption policies

  • Shareholder rights

Examples:

  • Tata Group known for strong corporate governance and ethical leadership

  • Reliance Industries following robust disclosure and compliance practices

  • Companies complying with SEBI’s ESG reporting norms (BRSR) in India


7. Importance of ESG in Business

  • Helps manage environmental and social risks

  • Enhances brand reputation and trust

  • Attracts responsible investors

  • Ensures regulatory compliance

  • Promotes long-term financial stability


8. ESG and Investment Decisions

Investors increasingly use ESG metrics to evaluate companies before investing. ESG-focused funds invest in companies with strong sustainability practices and avoid firms involved in environmental damage, social injustice, or unethical governance.

Example:

Mutual funds and pension funds prefer companies with high ESG scores due to lower risk and stable long-term returns.


9. ESG in the Indian Context

India has strengthened ESG adoption through:

  • Mandatory Business Responsibility and Sustainability Reporting (BRSR) for listed companies

  • Increased focus on renewable energy and clean technology

  • Growing emphasis on CSR under the Companies Act, 2013

Example:

Indian companies like Mahindra & Mahindra focus on electric mobility and sustainability reporting.


10. Challenges in Implementing ESG

  • High initial costs

  • Lack of standardized ESG metrics

  • Greenwashing concerns

  • Limited awareness among small businesses


11. Benefits of Sustainability and ESG

  • Long-term profitability

  • Improved stakeholder relations

  • Risk reduction

  • Competitive advantage

  • Positive social and environmental impact

Wednesday, December 24, 2025

PORTER’S FIVE FORCES MODEL

The Porter’s Five Forces Model is a strategic framework developed by Michael E. Porter to analyze the competitive structure of an industry. It helps businesses understand the level of competition, profitability, and attractiveness of an industry.



The model identifies five key forces that influence industry competition and determine long-term profitability.


1. Threat of New Entrants

This force examines how easy or difficult it is for new firms to enter an industry.

When entry barriers are low, new competitors can enter easily, increasing competition and reducing profits.
When entry barriers are high, existing firms are protected.

Common entry barriers include:

Example:
Telecom and airline industries have high entry barriers.


2. Bargaining Power of Buyers

This force refers to the ability of customers to influence prices and quality.

Buyers have high bargaining power when:

  • Many alternatives are available

  • Products are standardized

  • Buyers purchase in large volumes

Buyer power is low when products are unique or switching costs are high.

Example:
Online consumers have high bargaining power due to multiple choices.


3. Bargaining Power of Suppliers

This force analyzes how much control suppliers have over prices, quality, and availability of inputs.

Suppliers have high power when:

  • Few suppliers exist

  • Inputs are unique

  • Switching suppliers is costly

Supplier power is low when many suppliers are available.

Example:
Chip manufacturers have high power in the electronics industry.


4. Threat of Substitute Products

Substitutes are alternative products that satisfy the same customer need.

The threat is high when:

  • Substitutes are easily available

  • Prices are lower

  • Switching costs are minimal

Example:
Tea and coffee are substitutes for each other.

High threat of substitutes limits pricing power and profitability.


5. Competitive Rivalry

This force represents the intensity of competition among existing firms.

Rivalry is high when:

  • Many competitors exist

  • Industry growth is slow

  • Products are similar

  • Price wars are common

Example:
Fast-moving consumer goods and smartphone industries.


Conclusion

Porter’s Five Forces Model helps firms:

  • Understand industry competition

  • Identify profit potential

  • Develop effective competitive strategies

Although the model is simple, it remains highly relevant when combined with modern tools and market analysis.


click for video Explaination

PESTLE ANALYSIS

 1. Meaning of PESTLE Analysis

PESTLE Analysis is a strategic management tool used to analyze the external macro-environmental factors that affect an organization’s performance and decision-making. It helps businesses understand the opportunities and threats present in the external environment.

PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental factors.


2. Components of PESTLE Analysis

A. Political Factors

Political factors relate to the role of government and political stability in influencing business activities.

Examples:


B. Economic Factors

Economic factors influence the purchasing power of consumers and overall market conditions.

Examples:


C. Social Factors

Social factors focus on societal trends, culture, and demographic changes.

Examples:


D. Technological Factors

Technological factors analyze innovation and technological advancement affecting businesses.

Examples:


E. Legal Factors

Legal factors include laws and regulations that organizations must comply with.

Examples:


F. Environmental Factors

Environmental factors relate to ecological and sustainability issues.

Examples:


3. Importance of PESTLE Analysis

  • Helps understand the external business environment

  • Identifies opportunities and threats

  • Supports strategic planning and decision-making

  • Reduces business risks

  • Assists in market entry and expansion decisions


4. Advantages of PESTLE Analysis

  • Simple and easy to use

  • Comprehensive external analysis

  • Useful across industries

  • Improves long-term planning


5. Limitations of PESTLE Analysis

  • External factors change rapidly

  • Does not analyze internal strengths or weaknesses

  • Can become complex if too many factors are considered


6. Conclusion

PESTLE Analysis is an effective tool for understanding the macro-environmental forces affecting organizations. By systematically evaluating political, economic, social, technological, legal, and environmental factors, businesses can plan better strategies, reduce uncertainty, and gain competitive advantage.