Anmol Launches Kachori Masala & Achari Masti Mini Crackers

Anmol Industries has expanded its savoury snacking portfolio with the launch of Anmol Mini’s Kachori Masala and Anmol Mini’s Achari Masti, bringing familiar Indian flavours into a convenient, bite-sized baked cracker format. Inspired by the flavours of kachori and traditional pickles, the new snacks combine a crispy texture with the bold taste of Kachori Masala and the tangy flavour of Achari Masti. Priced at an affordable ₹10 per pack, the products are designed for convenient, everyday consumption and can be enjoyed during tea breaks, travel, office breaks, school tiffins or as an anytime snack. The launch addresses growing consumer interest in packaged snacks that combine authentic Indian flavours with convenience and affordability. The new variants will initially be available across North India through Anmol's General Trade distribution network. The launch forms part of Anmol Industries' strategy to strengthen its presence in the savoury-snacking segment through product innovation while balancing taste, quality, affordability and convenience.

Source: Anmol industries/Foodtechbiz

Godawan Artisanal Single Malt Receives Global Recognition

Godawan Artisanal Single Malt Whisky by Diageo India has earned one Master and two Gold medals at the World Whisky Masters 2026, reinforcing the growing recognition of Indian single malts on the international stage. In the India – Single Malt category, Godawan 01 Rich & Rounded received the competition's highest honour, the Master medal, while Godawan 02 Fruit & Spice and Godawan 173 were awarded Gold medals. The competition uses a blind-tasting process, with an independent panel of spirits experts evaluating the whiskies based on the quality of the liquid rather than brand name, reputation or packaging. The recognition highlights Godawan's focus on craftsmanship, distinctive Indian character and premium positioning, while also strengthening the global image of Indian whisky.

Marketing perspective: The achievement demonstrates how product quality, premium positioning, Indian provenance and international recognition can be used to build a distinctive luxury brand. Godawan's broader brand story is closely associated with Rajasthan, artisanal craftsmanship and sustainability, helping it differentiate itself in the premium single-malt category.

Source: Diageo India

B Natural Launches Coconut Cola

ITC Foods has introduced B Natural Coconut Cola, an innovative beverage that combines the familiar taste and fizz of cola with the refreshing qualities of coconut water. Positioned under the proposition “Refreshingly Simple,” the new beverage is designed for consumers looking for lighter and more wellness-oriented choices without giving up taste. Coconut Cola contains zero caffeine, zero added sugar and just 9 kcal per serving, creating a differentiated proposition in the soft-drinks category.

 Source: ITC Foods

 The launch responds to changing consumer preferences for beverages that offer both refreshment and a sense of well-being, while introducing a new product concept of a hydrating cola to the Indian market. Developed in collaboration with ITC's Product Development and Life Sciences & Technology Centre, the product aims to retain the sensory experience of cola while incorporating coconut water. B Natural Coconut Cola is available in a 250 ml can priced at ₹60 and is being rolled out through leading retail and quick-commerce platforms in key cities including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata. The launch is a strong example of product innovation, category creation and health-oriented positioning in the evolving Indian beverage market.

Aashirvaad Launches Protein Solution – Sand Roasted Chana Sattu

Aashirvaad, the staples brand from ITC, has strengthened its portfolio with the launch of Aashirvaad Chana Sattu across East India, positioning the traditional staple as an accessible, everyday source of nutrition. Traditionally popular across the region, Sattu is valued for its taste, satiety and nutritional benefits, including protein and dietary fibre, along with minerals such as iron, zinc and magnesium. The new Aashirvaad Chana Sattu is prepared using carefully sourced chana and a traditional sand-roasting process, followed by fine grinding to deliver the characteristic aroma, flavour, golden colour and smooth texture of authentic Sattu.

The product has been introduced in two variants based on regional preferences—Chana Sattu with Jeera in Bihar and Plain Chana Sattu in West Bengal and Jharkhand. It is available in 47g, 200g, 250g and 500g packs through general trade, with availability planned through modern trade and leading e-commerce platforms. The 47g value pack is priced at ₹10 and provides 10g of protein per pack, making the product accessible to a broad consumer base. With this launch, Aashirvaad combines the authenticity of a traditional regional food with the trust and quality associated with an established national brand, responding to growing consumer interest in nutritious foods that can easily fit into everyday diets.

Source: ITC/Foodtechbiz

Emami Agrotech Entered Into Packaged-Snacking with WeMe

Emami Agrotech has entered India's packaged-snacking market with WeMe, a digital-first snacking brand. The brand is built around the philosophy “Togetherness Always Tastes Better.”

Product Portfolio:

• Choco Hazelnut Spread – includes a portable chiplet-format offering.
• Jhuri Aloo Bhaja – a packaged version of the popular Eastern Indian snack.
• Potato Chips – available in multiple flavours.

source: Emami Agrotech

Target Consumers: Primarily Gen Z and Millennials, with products designed around convenience, taste, quality and modern consumption occasions such as work, travel, entertainment and social gatherings.

Marketing & Distribution Strategy:

• Digital-first positioning
• Social media and creator-led engagement
• Quick-commerce platforms
• Initial focus on major cities including Kolkata, Delhi NCR, Mumbai, Bengaluru and Ahmedabad
• Gradual expansion through general trade channels

Investment & Growth Target:

• Emami Agrotech plans to invest approximately ₹750 crore in building WeMe.
• Target: ₹1,000 crore brand within 5–7 years
• Expected employment generation: 1,000+ direct and nearly 3,000 indirect jobs.