Licious Launches Daily Protein Fix Range

Licious has launched its new Daily Protein Fix range, offering fully cooked fresh chicken breasts for convenient everyday protein consumption. The range is designed for health-conscious consumers who want nutritious food without spending time on preparation.

Source: licious

It is available in five flavours: Kalimirch, Tandoori, Lemon Herbed, Cajun and Herbed Garlic. Each 200-gram pack provides 30 grams of protein and contains approximately 217–311 calories, depending on the variant. Priced at ₹229, the product is positioned as an affordable and convenient protein option.The chicken is fresh rather than frozen and can be heated in just two minutes.Consumers can eat it directly or add it to salads, wraps, sandwiches and other meals. The product is available through the Licious app in Delhi NCR, Mumbai, Pune, Bengaluru, Hyderabad, Chennai and Kolkata. The launch addresses the growing demand for convenient, protein-rich foods in India.Licious aims to make consuming real-food protein easier by reducing the need for planning, cooking and preparation.Overall, Daily Protein Fix combines freshness, nutrition, flavour and convenience to suit modern, health-conscious consumers.

Magic Moments Launches Aam Panna Flavoured Vodka

Magic Moments, the popular vodka brand from Radico Khaitan, has launched its new Aam Panna Flavoured Vodka in India. The product combines the smoothness of vodka with the tangy and refreshing taste of traditional Indian aam panna. The launch is part of Magic Moments’ “Flavours of India” range, which celebrates familiar Indian flavours. The new variant aims to attract young consumers looking for innovative and culturally familiar beverage experiences. Aam panna, traditionally associated with Indian summers, adds a nostalgic and local touch to the product. 

source: Radico Khaitan

The vodka is refined through Magic Moments’ signature five-stage filtration process. The brand is promoting the launch through a digital-first campaign focusing on the theme “Soul of India.” Actress Kriti Sanon is associated with the campaign to give the product a modern and contemporary appeal. The launch reflects the growing popularity of flavoured vodka and consumers’ interest in new taste experiences. Magic Moments has introduced the product in different pack sizes across several Indian markets.Overall, the Aam Panna launch demonstrates how traditional Indian flavours can be reimagined through modern product innovation.It also strengthens Magic Moments’ position in India’s competitive flavoured vodka market.