Inbrew Beverages has expanded its flavoured vodka portfolio with the launch of Romanov Jazzy Jamun Mint Vodka in Maharashtra. The new variant blends the rich, nostalgic flavour of jamun (Indian blackberry) with a refreshing mint finish, creating a distinctive taste that appeals to consumers looking for innovative and contemporary flavour experiences. The launch reflects the company's strategy of introducing culturally inspired flavours while keeping pace with changing consumer preferences in the Indian spirits market.
According to Sumit Tiwari, General Manager – Marketing, Inbrew Beverages, Romanov has maintained a strong presence in Maharashtra by continuously introducing bold and youthful flavours that resonate with local consumers. The Jamun Mint variant combines a familiar Indian fruit with a refreshing twist, delivering a modern drinking experience designed for today's flavour-conscious consumers.
The introduction of Romanov Jazzy Jamun Mint Vodka also strengthens the brand's position in India's growing flavoured vodka segment, where demand for premium, differentiated, and locally inspired products continues to rise. The launch demonstrates Inbrew Beverages' commitment to product innovation and portfolio expansion while catering to evolving market trends. Initially introduced in Maharashtra, the company has indicated plans to expand the product to additional markets in the future.
Romanov Jazzy Jamun Mint Vodka is available in 750 ml, 375 ml, 180 ml, and 90 ml pack sizes, offering consumers multiple purchase options across different occasions and price points.
PHOTO SOURCE: ROMANOV
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