ITC Foods has introduced B Natural Coconut Cola, an innovative beverage that combines the familiar taste and fizz of cola with the refreshing qualities of coconut water. Positioned under the proposition “Refreshingly Simple,” the new beverage is designed for consumers looking for lighter and more wellness-oriented choices without giving up taste. Coconut Cola contains zero caffeine, zero added sugar and just 9 kcal per serving, creating a differentiated proposition in the soft-drinks category.
Source: ITC Foods
The launch responds to changing consumer preferences for beverages that offer both refreshment and a sense of well-being, while introducing a new product concept of a hydrating cola to the Indian market. Developed in collaboration with ITC's Product Development and Life Sciences & Technology Centre, the product aims to retain the sensory experience of cola while incorporating coconut water. B Natural Coconut Cola is available in a 250 ml can priced at ₹60 and is being rolled out through leading retail and quick-commerce platforms in key cities including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata. The launch is a strong example of product innovation, category creation and health-oriented positioning in the evolving Indian beverage market.
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