Emami Agrotech has entered India's packaged-snacking market with WeMe, a digital-first snacking brand. The brand is built around the philosophy “Togetherness Always Tastes Better.”
Product Portfolio:
- Choco Hazelnut Spread – includes a portable chiplet-format offering.
- Jhuri Aloo Bhaja – a packaged version of the popular Eastern Indian snack.
- Potato Chips – available in multiple flavours.
Target Consumers: Primarily Gen Z and Millennials, with products designed around convenience, taste, quality and modern consumption occasions such as work, travel, entertainment and social gatherings.
Marketing & Distribution Strategy:
- Digital-first positioning
- Social media and creator-led engagement
- Quick-commerce platforms
- Initial focus on major cities including Kolkata, Delhi NCR, Mumbai, Bengaluru and Ahmedabad
- Gradual expansion through general trade channels
Investment & Growth Target:
- Emami Agrotech plans to invest approximately ₹750 crore in building WeMe.
- Target: ₹1,000 crore brand within 5–7 years
- Expected employment generation: 1,000+ direct and nearly 3,000 indirect jobs.
