4700BC has launched **India’s first packaged nachos made with premium avocado oil, marking a notable innovation in the Indian snack food category. This is the first time a mainstream snack has been crafted using avocado oil, a higher-end oil known globally for its nutritional benefits and smoother flavour profile compared to conventional frying oils. The new nachos line is designed to cater to modern Indian consumers who increasingly seek better-for-you snacks with bold, global flavours, combining health consciousness with adventurous taste.
Marketing:Branding:Analysis
Brand Updates;Brand Reviews;Brand Analysis;marketing notes;
Saturday, January 10, 2026
4700BC LAUNCHED SNACKS USING AVOCADO OIL
Sunday, December 28, 2025
COOLBERG DIET FROM GHODAWAT CONSUMER (ZERO SUGAR MALT BEVARAGE)
Ghodawat Consumer Limited (GCL) has launched Coolberg Diet, a groundbreaking zero-sugar malt beverage designed to cater to the modern, health-conscious consumer in India. As the nation's first zero-sugar malt drink, it sets a new benchmark for mindful drinking by offering a flavorful, alcohol-free refreshment with no added sugar and no caffeine. Priced at ₹109 for a stylish 330 ml glass bottle, this innovative product is engineered for consumers seeking a guilt-free, low-calorie alternative to sugary soft drinks and alcoholic beverages, perfect for gym-goers, diabetics, keto dieters, and Gen Z wellness seekers.
Salloni Ghodawat, CEO of Ghodawat Consumer Limited, emphasized the brand's mission to align with evolving consumer needs, stating, "Coolberg Diet is more than just a beverage; it's a lifestyle choice for those who want to enjoy flavour and refreshment without compromising on health." The beverage is versatile enough to be enjoyed straight from the bottle or as a sophisticated base for mocktails and mixers. Its launch taps into the burgeoning trend of functional, non-alcoholic beverages and is positioned to reshape the Indian beverage market by offering a clean, healthy, and aspirational option for all-day refreshment.
Available in refreshing Peach and Strawberry flavours, Coolberg Diet contains less than 5 kcal per 100 ml, making it a standout choice for calorie-conscious individuals. This category-defining product will soon be available across leading quick-commerce platforms and modern trade outlets, reinforcing GCL's commitment to innovation and consumer-centric development.
To Be Honest (TBH) Launched Mix Veggie Chips
To Be Honest (TBH), the direct-to-consumer brand from Ghodawat Consumer Limited, has introduced a new product called Mix Veggie Chips. This launch taps into India's rapidly growing healthy snacks market, which is projected to reach USD 4.95 billion by 2032.
The product is designed as a guilt-free snack, featuring chips made from five different vegetables: golden sweet potato, purple sweet potato, ripe jackfruit, beetroot, and okra. It is distinguished by its health-focused preparation: the chips are vacuum-cooked with no palm oil, contain 40% less fat than regular chips, and are lightly seasoned with pure rock salt. According to the brand, this cooking method helps retain over 90% of the nutrients from the raw vegetables.
Salloni Ghodawat, CEO of Ghodawat Consumer, stated that the launch reflects the company's mission to make healthy eating enjoyable without compromising on taste, aiming to redefine snacking for India's new-age consumers.
Available for a Maximum Retail Price (MRP) of INR 135 for a 60g pack, Mix Veggie Chips have joined TBH's existing portfolio of snacks made from real fruits and vegetables. The chips are available for purchase online on platforms like Blinkit and Swiggy Instamart, and offline at retailers including Nature’s Basket and MagSon. This product launch supports TBH's broader goal to achieve INR 50 Crore in revenue by 2028, following its acquisition by GCL in 2023, which expanded its distribution to 30 Indian cities and 13 international markets.
Thursday, December 25, 2025
Sustainability and ESG (Environmental, Social, and Governance)
1. Introduction
Sustainability refers to the practice of meeting present needs without compromising the ability of future generations to meet their own needs. In business, sustainability emphasizes long-term value creation by balancing economic growth with environmental protection and social responsibility.
ESG (Environmental, Social, and Governance) is a framework used to evaluate how responsibly a company operates. It helps investors, regulators, and stakeholders assess a firm’s commitment to sustainable and ethical practices beyond financial performance.
2. Meaning of Sustainability in Business
Business sustainability involves integrating environmental care, social responsibility, and ethical governance into business operations and strategy. Sustainable businesses focus not only on profits but also on people and the planet, often referred to as the Triple Bottom Line – People, Planet, Profit.
Example:
Companies like Unilever focus on sustainable sourcing, waste reduction, and inclusive growth through their Sustainable Living Plan.
3. Understanding ESG (Environmental, Social, Governance)
ESG represents three key dimensions used to assess corporate sustainability and ethical impact.
4. Environmental (E) Factors
Environmental factors examine how a company impacts the natural environment.
Key Environmental Aspects:
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Climate change and carbon emissions
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Energy efficiency and renewable energy use
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Waste management and recycling
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Water conservation
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Sustainable sourcing of raw materials
Examples:
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Tata Power investing heavily in renewable energy projects
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ITC being carbon-positive, water-positive, and solid-waste recycling positive
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Tesla promoting electric vehicles to reduce carbon emissions
5. Social (S) Factors
Social factors focus on a company’s relationship with employees, customers, suppliers, and communities.
Key Social Aspects:
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Employee welfare and workplace safety
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Diversity, equity, and inclusion
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Human rights and labor practices
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Customer satisfaction and data privacy
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Community development and CSR activities
Examples:
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Infosys focusing on employee training, diversity, and ethical labor practices
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HUL supporting rural livelihoods through Project Shakti
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Microsoft emphasizing data privacy and digital inclusion
6. Governance (G) Factors
Governance refers to the systems, policies, and leadership structures that ensure ethical and transparent decision-making.
Key Governance Aspects:
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Board structure and independence
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Executive compensation
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Transparency and disclosures
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Anti-corruption policies
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Shareholder rights
Examples:
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Tata Group known for strong corporate governance and ethical leadership
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Reliance Industries following robust disclosure and compliance practices
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Companies complying with SEBI’s ESG reporting norms (BRSR) in India
7. Importance of ESG in Business
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Helps manage environmental and social risks
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Enhances brand reputation and trust
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Attracts responsible investors
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Ensures regulatory compliance
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Promotes long-term financial stability
8. ESG and Investment Decisions
Investors increasingly use ESG metrics to evaluate companies before investing. ESG-focused funds invest in companies with strong sustainability practices and avoid firms involved in environmental damage, social injustice, or unethical governance.
Example:
Mutual funds and pension funds prefer companies with high ESG scores due to lower risk and stable long-term returns.
9. ESG in the Indian Context
India has strengthened ESG adoption through:
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Mandatory Business Responsibility and Sustainability Reporting (BRSR) for listed companies
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Increased focus on renewable energy and clean technology
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Growing emphasis on CSR under the Companies Act, 2013
Example:
Indian companies like Mahindra & Mahindra focus on electric mobility and sustainability reporting.
10. Challenges in Implementing ESG
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High initial costs
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Lack of standardized ESG metrics
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Greenwashing concerns
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Limited awareness among small businesses
11. Benefits of Sustainability and ESG
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Long-term profitability
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Improved stakeholder relations
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Risk reduction
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Competitive advantage
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Positive social and environmental impact
Wednesday, December 24, 2025
PORTER’S FIVE FORCES MODEL
The Porter’s Five Forces Model is a strategic framework developed by Michael E. Porter to analyze the competitive structure of an industry. It helps businesses understand the level of competition, profitability, and attractiveness of an industry.
The model identifies five key forces that influence industry competition and determine long-term profitability.
1. Threat of New Entrants
This force examines how easy or difficult it is for new firms to enter an industry.
When entry barriers are low, new competitors can enter easily, increasing competition and reducing profits.
When entry barriers are high, existing firms are protected.
Common entry barriers include:
Example:
Telecom and airline industries have high entry barriers.
2. Bargaining Power of Buyers
This force refers to the ability of customers to influence prices and quality.
Buyers have high bargaining power when:
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Many alternatives are available
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Products are standardized
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Buyers purchase in large volumes
Buyer power is low when products are unique or switching costs are high.
Example:
Online consumers have high bargaining power due to multiple choices.
3. Bargaining Power of Suppliers
This force analyzes how much control suppliers have over prices, quality, and availability of inputs.
Suppliers have high power when:
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Few suppliers exist
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Inputs are unique
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Switching suppliers is costly
Supplier power is low when many suppliers are available.
Example:
Chip manufacturers have high power in the electronics industry.
4. Threat of Substitute Products
Substitutes are alternative products that satisfy the same customer need.
The threat is high when:
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Substitutes are easily available
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Prices are lower
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Switching costs are minimal
Example:
Tea and coffee are substitutes for each other.
High threat of substitutes limits pricing power and profitability.
5. Competitive Rivalry
This force represents the intensity of competition among existing firms.
Rivalry is high when:
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Many competitors exist
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Industry growth is slow
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Products are similar
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Price wars are common
Example:
Fast-moving consumer goods and smartphone industries.
Conclusion
Porter’s Five Forces Model helps firms:
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Understand industry competition
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Identify profit potential
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Develop effective competitive strategies
Although the model is simple, it remains highly relevant when combined with modern tools and market analysis.



