HORLICKS EXTENDS TO PROTEIN POWDER

Horlicks has launched its new Horlicks Protein Powder in India, expanding the brand’s nutrition portfolio into the growing everyday protein segment. The product is positioned around the proposition “Your Day Is the Real Workout,” highlighting the protein needs associated with everyday activities such as work, commuting, travel and household routines, rather than focusing only on gym or sports consumption. According to the launch information, the product provides 24 g of protein and 4 g of prebiotic fibre per serving, with fermented yeast protein as its protein source. The formulation also includes inulin and papain and is naturally lactose-free. Available in Chocolate, Coffee and Unflavored variants, the product comes in convenient single-serve sachets, with a 1 kg pack containing 28 sachets. The launch aims to make protein consumption more accessible and convenient for consumers by integrating it into their everyday nutrition routines.

SOURCE: HUL

PROTEIN CHIPS FROM PARAG MILK FOODS- PROTEIN BEYOND POWDER

Parag Milk Foods has expanded its nutrition portfolio into the snacking category with the launch of Avvatar Popped Protein Chips, extending the Avvatar brand beyond traditional protein powders, ready-to-drink beverages and bars into everyday snacking. Available in Magic Masala and Pudina flavours, the non-fried chips provide 10 g of protein per 30 g pack and are priced at ₹60. The product contains no added sugar, palm oil or preservatives and is being made available through the Avvatar website, quick-commerce platforms, vending machines, general trade and modern trade. The launch is part of Parag Milk Foods’ broader strategy to evolve from a dairy-led company into a nutrition-focused food business and make protein more accessible across different formats and consumption occasions.

Source: Parag Milk Foods

Licious Launches Daily Protein Fix Range

Licious has launched its new Daily Protein Fix range, offering fully cooked fresh chicken breasts for convenient everyday protein consumption. The range is designed for health-conscious consumers who want nutritious food without spending time on preparation.

Source: licious

It is available in five flavours: Kalimirch, Tandoori, Lemon Herbed, Cajun and Herbed Garlic. Each 200-gram pack provides 30 grams of protein and contains approximately 217–311 calories, depending on the variant. Priced at ₹229, the product is positioned as an affordable and convenient protein option.The chicken is fresh rather than frozen and can be heated in just two minutes.Consumers can eat it directly or add it to salads, wraps, sandwiches and other meals. The product is available through the Licious app in Delhi NCR, Mumbai, Pune, Bengaluru, Hyderabad, Chennai and Kolkata. The launch addresses the growing demand for convenient, protein-rich foods in India.Licious aims to make consuming real-food protein easier by reducing the need for planning, cooking and preparation.Overall, Daily Protein Fix combines freshness, nutrition, flavour and convenience to suit modern, health-conscious consumers.

Magic Moments Launches Aam Panna Flavoured Vodka

Magic Moments, the popular vodka brand from Radico Khaitan, has launched its new Aam Panna Flavoured Vodka in India. The product combines the smoothness of vodka with the tangy and refreshing taste of traditional Indian aam panna. The launch is part of Magic Moments’ “Flavours of India” range, which celebrates familiar Indian flavours. The new variant aims to attract young consumers looking for innovative and culturally familiar beverage experiences. Aam panna, traditionally associated with Indian summers, adds a nostalgic and local touch to the product. 

source: Radico Khaitan

The vodka is refined through Magic Moments’ signature five-stage filtration process. The brand is promoting the launch through a digital-first campaign focusing on the theme “Soul of India.” Actress Kriti Sanon is associated with the campaign to give the product a modern and contemporary appeal. The launch reflects the growing popularity of flavoured vodka and consumers’ interest in new taste experiences. Magic Moments has introduced the product in different pack sizes across several Indian markets.Overall, the Aam Panna launch demonstrates how traditional Indian flavours can be reimagined through modern product innovation.It also strengthens Magic Moments’ position in India’s competitive flavoured vodka market.

Anmol Launches Kachori Masala & Achari Masti Mini Crackers

Anmol Industries has expanded its savoury snacking portfolio with the launch of Anmol Mini’s Kachori Masala and Anmol Mini’s Achari Masti, bringing familiar Indian flavours into a convenient, bite-sized baked cracker format. Inspired by the flavours of kachori and traditional pickles, the new snacks combine a crispy texture with the bold taste of Kachori Masala and the tangy flavour of Achari Masti. Priced at an affordable ₹10 per pack, the products are designed for convenient, everyday consumption and can be enjoyed during tea breaks, travel, office breaks, school tiffins or as an anytime snack. The launch addresses growing consumer interest in packaged snacks that combine authentic Indian flavours with convenience and affordability. The new variants will initially be available across North India through Anmol's General Trade distribution network. The launch forms part of Anmol Industries' strategy to strengthen its presence in the savoury-snacking segment through product innovation while balancing taste, quality, affordability and convenience.

Source: Anmol industries/Foodtechbiz