Licious Launches Daily Protein Fix Range

Licious has launched its new Daily Protein Fix range, offering fully cooked fresh chicken breasts for convenient everyday protein consumption. The range is designed for health-conscious consumers who want nutritious food without spending time on preparation.

Source: licious

It is available in five flavours: Kalimirch, Tandoori, Lemon Herbed, Cajun and Herbed Garlic. Each 200-gram pack provides 30 grams of protein and contains approximately 217–311 calories, depending on the variant. Priced at ₹229, the product is positioned as an affordable and convenient protein option.The chicken is fresh rather than frozen and can be heated in just two minutes.Consumers can eat it directly or add it to salads, wraps, sandwiches and other meals. The product is available through the Licious app in Delhi NCR, Mumbai, Pune, Bengaluru, Hyderabad, Chennai and Kolkata. The launch addresses the growing demand for convenient, protein-rich foods in India.Licious aims to make consuming real-food protein easier by reducing the need for planning, cooking and preparation.Overall, Daily Protein Fix combines freshness, nutrition, flavour and convenience to suit modern, health-conscious consumers.

Magic Moments Launches Aam Panna Flavoured Vodka

Magic Moments, the popular vodka brand from Radico Khaitan, has launched its new Aam Panna Flavoured Vodka in India. The product combines the smoothness of vodka with the tangy and refreshing taste of traditional Indian aam panna. The launch is part of Magic Moments’ “Flavours of India” range, which celebrates familiar Indian flavours. The new variant aims to attract young consumers looking for innovative and culturally familiar beverage experiences. Aam panna, traditionally associated with Indian summers, adds a nostalgic and local touch to the product. 

source: Radico Khaitan

The vodka is refined through Magic Moments’ signature five-stage filtration process. The brand is promoting the launch through a digital-first campaign focusing on the theme “Soul of India.” Actress Kriti Sanon is associated with the campaign to give the product a modern and contemporary appeal. The launch reflects the growing popularity of flavoured vodka and consumers’ interest in new taste experiences. Magic Moments has introduced the product in different pack sizes across several Indian markets.Overall, the Aam Panna launch demonstrates how traditional Indian flavours can be reimagined through modern product innovation.It also strengthens Magic Moments’ position in India’s competitive flavoured vodka market.

Anmol Launches Kachori Masala & Achari Masti Mini Crackers

Anmol Industries has expanded its savoury snacking portfolio with the launch of Anmol Mini’s Kachori Masala and Anmol Mini’s Achari Masti, bringing familiar Indian flavours into a convenient, bite-sized baked cracker format. Inspired by the flavours of kachori and traditional pickles, the new snacks combine a crispy texture with the bold taste of Kachori Masala and the tangy flavour of Achari Masti. Priced at an affordable ₹10 per pack, the products are designed for convenient, everyday consumption and can be enjoyed during tea breaks, travel, office breaks, school tiffins or as an anytime snack. The launch addresses growing consumer interest in packaged snacks that combine authentic Indian flavours with convenience and affordability. The new variants will initially be available across North India through Anmol's General Trade distribution network. The launch forms part of Anmol Industries' strategy to strengthen its presence in the savoury-snacking segment through product innovation while balancing taste, quality, affordability and convenience.

Source: Anmol industries/Foodtechbiz

Godawan Artisanal Single Malt Receives Global Recognition

Godawan Artisanal Single Malt Whisky by Diageo India has earned one Master and two Gold medals at the World Whisky Masters 2026, reinforcing the growing recognition of Indian single malts on the international stage. In the India – Single Malt category, Godawan 01 Rich & Rounded received the competition's highest honour, the Master medal, while Godawan 02 Fruit & Spice and Godawan 173 were awarded Gold medals. The competition uses a blind-tasting process, with an independent panel of spirits experts evaluating the whiskies based on the quality of the liquid rather than brand name, reputation or packaging. The recognition highlights Godawan's focus on craftsmanship, distinctive Indian character and premium positioning, while also strengthening the global image of Indian whisky.

Marketing perspective: The achievement demonstrates how product quality, premium positioning, Indian provenance and international recognition can be used to build a distinctive luxury brand. Godawan's broader brand story is closely associated with Rajasthan, artisanal craftsmanship and sustainability, helping it differentiate itself in the premium single-malt category.

Source: Diageo India

B Natural Launches Coconut Cola

ITC Foods has introduced B Natural Coconut Cola, an innovative beverage that combines the familiar taste and fizz of cola with the refreshing qualities of coconut water. Positioned under the proposition “Refreshingly Simple,” the new beverage is designed for consumers looking for lighter and more wellness-oriented choices without giving up taste. Coconut Cola contains zero caffeine, zero added sugar and just 9 kcal per serving, creating a differentiated proposition in the soft-drinks category.

 Source: ITC Foods

 The launch responds to changing consumer preferences for beverages that offer both refreshment and a sense of well-being, while introducing a new product concept of a hydrating cola to the Indian market. Developed in collaboration with ITC's Product Development and Life Sciences & Technology Centre, the product aims to retain the sensory experience of cola while incorporating coconut water. B Natural Coconut Cola is available in a 250 ml can priced at ₹60 and is being rolled out through leading retail and quick-commerce platforms in key cities including Delhi, Pune, Ahmedabad, Mumbai, Bengaluru, Hyderabad, Chennai and Kolkata. The launch is a strong example of product innovation, category creation and health-oriented positioning in the evolving Indian beverage market.