Nestlé Professional Singapore has launched the KITKAT Chocolate Drink, extending the iconic KITKAT brand into the beverage category. The drink is designed to deliver the familiar taste of KITKAT with a smooth, creamy chocolate flavor and the signature crispy wafer notes that consumers associate with the brand. It can be served both hot and cold, making it suitable for different occasions and consumer preferences.
photo : Nestle
The product aims to provide consumers with a new way to enjoy the classic "Have a Break, Have a KITKAT" experience while expanding Nestlé's presence in the out-of-home beverage market. The launch targets cafés, restaurants, food courts, and other foodservice outlets, giving operators an innovative beverage option to attract chocolate lovers.
Made with cocoa sourced through the Nestlé Cocoa Plan, the KITKAT Chocolate Drink reflects the company's focus on quality and sustainability. The launch also demonstrates Nestlé's strategy of extending well-known confectionery brands into new product categories to meet evolving consumer demand for convenient and indulgent beverages.
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