Ghodawat Consumer Limited (GCL) has launched Coolberg Diet, a groundbreaking zero-sugar malt beverage designed to cater to the modern, health-conscious consumer in India. As the nation's first zero-sugar malt drink, it sets a new benchmark for mindful drinking by offering a flavorful, alcohol-free refreshment with no added sugar and no caffeine. Priced at ₹109 for a stylish 330 ml glass bottle, this innovative product is engineered for consumers seeking a guilt-free, low-calorie alternative to sugary soft drinks and alcoholic beverages, perfect for gym-goers, diabetics, keto dieters, and Gen Z wellness seekers.
Salloni Ghodawat, CEO of Ghodawat Consumer Limited, emphasized the brand's mission to align with evolving consumer needs, stating, "Coolberg Diet is more than just a beverage; it's a lifestyle choice for those who want to enjoy flavour and refreshment without compromising on health." The beverage is versatile enough to be enjoyed straight from the bottle or as a sophisticated base for mocktails and mixers. Its launch taps into the burgeoning trend of functional, non-alcoholic beverages and is positioned to reshape the Indian beverage market by offering a clean, healthy, and aspirational option for all-day refreshment.
Available in refreshing Peach and Strawberry flavours, Coolberg Diet contains less than 5 kcal per 100 ml, making it a standout choice for calorie-conscious individuals. This category-defining product will soon be available across leading quick-commerce platforms and modern trade outlets, reinforcing GCL's commitment to innovation and consumer-centric development.
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