Vadilal Industries and Parle Products have jointly launched Melody Ice Cream through a trademark licensing partnership, bringing the iconic Melody confectionery brand into the ice cream category. The collaboration combines Parle's strong brand recognition with Vadilal's expertise in manufacturing and distributing ice cream, creating a unique product for Indian consumers.
Melody Ice Cream is inspired by the classic Melody candy and recreates its signature caramel and chocolate flavour in a rich, creamy frozen dessert. The product aims to evoke nostalgia among long-time Melody fans while also attracting younger consumers looking for innovative dessert options.
The launch reflects the growing trend of brand extensions in the FMCG sector, where well-known brands expand into new product categories to create fresh consumption occasions. Initially available at Vadilal parlours, Melody Ice Cream will be rolled out in phases through retail stores, modern trade outlets, and quick-commerce platforms across India.
PHOTO: VADILAL
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