Inbrew Beverages Launches Romanov Jazzy Jamun Mint Vodka

Inbrew Beverages has expanded its flavoured vodka portfolio with the launch of Romanov Jazzy Jamun Mint Vodka in Maharashtra. The new variant blends the rich, nostalgic flavour of jamun (Indian blackberry) with a refreshing mint finish, creating a distinctive taste that appeals to consumers looking for innovative and contemporary flavour experiences. The launch reflects the company's strategy of introducing culturally inspired flavours while keeping pace with changing consumer preferences in the Indian spirits market.

According to Sumit Tiwari, General Manager – Marketing, Inbrew Beverages, Romanov has maintained a strong presence in Maharashtra by continuously introducing bold and youthful flavours that resonate with local consumers. The Jamun Mint variant combines a familiar Indian fruit with a refreshing twist, delivering a modern drinking experience designed for today's flavour-conscious consumers.

The introduction of Romanov Jazzy Jamun Mint Vodka also strengthens the brand's position in India's growing flavoured vodka segment, where demand for premium, differentiated, and locally inspired products continues to rise. The launch demonstrates Inbrew Beverages' commitment to product innovation and portfolio expansion while catering to evolving market trends. Initially introduced in Maharashtra, the company has indicated plans to expand the product to additional markets in the future.

Romanov Jazzy Jamun Mint Vodka is available in 750 ml, 375 ml, 180 ml, and 90 ml pack sizes, offering consumers multiple purchase options across different occasions and price points.

PHOTO SOURCE: ROMANOV

 

MELODY ICE CREAM LAUNCHED JOINTLY BY VADILAL & PARLE

Vadilal Industries and Parle Products have jointly launched Melody Ice Cream through a trademark licensing partnership, bringing the iconic Melody confectionery brand into the ice cream category. The collaboration combines Parle's strong brand recognition with Vadilal's expertise in manufacturing and distributing ice cream, creating a unique product for Indian consumers.

Melody Ice Cream is inspired by the classic Melody candy and recreates its signature caramel and chocolate flavour in a rich, creamy frozen dessert. The product aims to evoke nostalgia among long-time Melody fans while also attracting younger consumers looking for innovative dessert options.

The launch reflects the growing trend of brand extensions in the FMCG sector, where well-known brands expand into new product categories to create fresh consumption occasions. Initially available at Vadilal parlours, Melody Ice Cream will be rolled out in phases through retail stores, modern trade outlets, and quick-commerce platforms across India.

PHOTO: VADILAL

INDIA GATE EXTENDS ITS PORTFOLIO THROUGH LAUNCH OF POHA

KRBL Limited, the parent company of the renowned India Gate brand, has expanded its staples portfolio with the launch of India Gate Poha. This launch marks the company's entry into the packaged poha segment, strengthening its presence beyond basmati rice and reinforcing its position as a trusted provider of everyday kitchen staples.

India Gate Poha is made from carefully selected rice sourced from the well-known rice-growing regions of South Gujarat, including Navsari and Valsad. The product features thick, uniform flakes that retain their texture after cooking, ensuring a superior taste and quality experience.

PHOTO: KRBL

The launch aims to meet the growing demand for hygienic, high-quality, and convenient breakfast options. Initially introduced in a 500 g pack, India Gate Poha will be available through general trade and modern retail stores, with plans to introduce additional variants such as Indori Poha in the future. Through this launch, India Gate continues its commitment to delivering quality, convenience, and great taste to Indian households.

ITC Launched Aashirvaad Ready-to-Eat Chutneys & Sambar

ITC's Aashirvaad brand has launched a new range of ready-to-eat chutneys and sambar with no added preservatives. The products are designed to offer the fresh taste of homemade South Indian accompaniments while providing convenience for busy consumers. The range is prepared in small batches using carefully selected ingredients and maintained through a cold supply chain to preserve freshness.

Photo Source: ITC 

The new product line includes Coconut Chutney, Coriander Chutney, Tomato Chutney, Peanut Chutney, Tamarind Date Chutney, and Sambar. These products are based on traditional recipes and are aimed at consumers looking for authentic flavours without the effort of daily preparation.

Initially launched in Bengaluru through quick-commerce platforms, the products target health-conscious consumers who prefer fresh, minimally processed packaged foods. This launch strengthens Aashirvaad's presence in the convenience food market while addressing the growing demand for preservative-free and ready-to-eat food products.

"Have a Break, Have a KITKAT Chocolate Drink"

Nestlé Professional  Singapore has launched the KITKAT Chocolate Drink, extending the iconic KITKAT brand into the beverage category. The drink is designed to deliver the familiar taste of KITKAT with a smooth, creamy chocolate flavor and the signature crispy wafer notes that consumers associate with the brand. It can be served both hot and cold, making it suitable for different occasions and consumer preferences.

photo : Nestle

The product aims to provide consumers with a new way to enjoy the classic "Have a Break, Have a KITKAT" experience while expanding Nestlé's presence in the out-of-home beverage market. The launch targets cafés, restaurants, food courts, and other foodservice outlets, giving operators an innovative beverage option to attract chocolate lovers.

Made with cocoa sourced through the Nestlé Cocoa Plan, the KITKAT Chocolate Drink reflects the company's focus on quality and sustainability. The launch also demonstrates Nestlé's strategy of extending well-known confectionery brands into new product categories to meet evolving consumer demand for convenient and indulgent beverages.