Magic Moments, the popular vodka brand from Radico Khaitan, has launched its new Aam Panna Flavoured Vodka in India. The product combines the smoothness of vodka with the tangy and refreshing taste of traditional Indian aam panna. The launch is part of Magic Moments’ “Flavours of India” range, which celebrates familiar Indian flavours. The new variant aims to attract young consumers looking for innovative and culturally familiar beverage experiences. Aam panna, traditionally associated with Indian summers, adds a nostalgic and local touch to the product.
source: Radico Khaitan
The vodka is refined through Magic Moments’ signature five-stage filtration process. The brand is promoting the launch through a digital-first campaign focusing on the theme “Soul of India.” Actress Kriti Sanon is associated with the campaign to give the product a modern and contemporary appeal. The launch reflects the growing popularity of flavoured vodka and consumers’ interest in new taste experiences. Magic Moments has introduced the product in different pack sizes across several Indian markets.Overall, the Aam Panna launch demonstrates how traditional Indian flavours can be reimagined through modern product innovation.It also strengthens Magic Moments’ position in India’s competitive flavoured vodka market.
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