ITC's Aashirvaad brand has launched a new range of ready-to-eat chutneys and sambar with no added preservatives. The products are designed to offer the fresh taste of homemade South Indian accompaniments while providing convenience for busy consumers. The range is prepared in small batches using carefully selected ingredients and maintained through a cold supply chain to preserve freshness.
Photo Source: ITC
The new product line includes Coconut Chutney, Coriander Chutney, Tomato Chutney, Peanut Chutney, Tamarind Date Chutney, and Sambar. These products are based on traditional recipes and are aimed at consumers looking for authentic flavours without the effort of daily preparation.
Initially launched in Bengaluru through quick-commerce platforms, the products target health-conscious consumers who prefer fresh, minimally processed packaged foods. This launch strengthens Aashirvaad's presence in the convenience food market while addressing the growing demand for preservative-free and ready-to-eat food products.
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