Percol Coffee Debuts in India, Merging Global Heritage with Local Sophistication

CCL Products (India) Limited, a leading name in India’s coffee manufacturing space, has officially launched Percol, a UK-based premium coffee brand, into the Indian market. The launch follows CCL’s strategic acquisition of Percol in 2023—an iconic brand that CCL had already been closely associated with for years by developing its instant blends for the UK market. Recognizing the brand’s core value and global appeal, CCL took a bold step to acquire and reintroduce it, this time to Indian consumers, aiming to enrich the at-home coffee experience for India’s growing community of coffee lovers.

Founded in 1987 by Brian Chapman, Percol quickly became a pioneer in the UK coffee space by being the first brand to receive Fairtrade certification. Over three decades, it earned a reputation for its commitment to quality, ethical sourcing, and sustainability—values that continue to resonate with modern, conscious consumers. Now entering a rapidly evolving Indian coffee market, Percol hopes to appeal to urban professionals and enthusiasts who value origin, craftsmanship, and meaningful packaging.

The launch introduces three premium freeze-dried instant coffee blends: Intenzo, Da Essenza, and Espresso Noir. These blends are crafted from beans sourced from top coffee-producing countries like Colombia and Vietnam, delivering nuanced flavor profiles for those who appreciate rich and layered coffee experiences. Each variety is presented in elegant, reusable 100g glass jars with metal caps and environmentally thoughtful outer packaging, embracing a plastic-free, design-forward aesthetic.

According to Praveen Jaipuriar, CEO of CCL Products, the launch reflects a shift in consumer preference toward refined flavors and responsible consumption. “Percol represents not just premium coffee, but a philosophy that resonates with today’s nuanced consumer, who is particular about sophistication, depth, and value,” he stated.

Currently available on major e-commerce platforms and select retail outlets, Percol is being introduced first in Tier-1 cities across North and West India. With this rollout, CCL reinforces its long-term vision of premiumising the Indian coffee segment by bringing global heritage brands closer to discerning Indian consumers.

Continental Coffee Launches flavored instant coffee

 Continental Coffee, under CCL Products (India), has introduced four new flavored instant coffee variants—Mocha, Vanilla, Caramel, and Hazelnut—under its Continental Spéciale brand. Targeting India’s growing demand for smoother, less bitter coffee, these blends cater to urban palates and occasional drinkers, especially in North India. Crafted from shade-grown beans, each variant offers a distinct taste experience, from chocolatey Mocha to nutty Hazelnut. Available in 50g jars online (Amazon, Swiggy, Blinkit) and in stores, the launch reflects the brand’s focus on joyful, accessible coffee moments.

Buy Continental Coffee From Amazon

“Tata Coffee Grand Premium”, New Variant From TCPL

Tata Consumer Products launched a premium instant coffee, ‘Tata Coffee Grand Premium,’ a 100% coffee blend with flavor-locked decoction crystals. The launch of the coffee was based on the customer preference who opt for 100% coffee blend. It has unique flavor locked crystals that locks aroma and taste and is the USP of the product over its competitors.

The launch of the product is substantiated by ad campaign that showcases the complete transformation of coffee beans to cup through combining technology and creativity that highlights the core proposition of the great coffee and try to establish strong memorable connection with consumers.

The company claims to become significant player in the Indian coffee market through innovative & relevant quality offerings that help strengthen its portfolio of coffee products, which further boost its market share by offering across india.  Well the color pattern red, is captivating, has to watch how non south market react & respond to this another coffee variant from Tata consumer products, as it faces stringent competition from the leaders like Nescafe, Bru, well established coffee brands in the Indian market coffee market. Does this new  coffee variant contribute to enhance market share for TCPL?? welcome comments!

"SUNBEAN", A NEW PLAYER IN INSTANT COFFEE SEGMENT

 At last ITC forayed into instant coffee segment by Introducing, “Sunbean Beaten Caffe” – a ready to use beaten coffee paste that gives you favorite cup of rich, creamy, foamy beaten coffee. ITC claims that the smooth coffee paste dissolves effortlessly in warm milk, giving you that familiar beaten coffee taste.

Click here to watch TV COMMERCIAL

I have been curiously watching the market as to who will enter in to instant coffee segment, where there are only two major players i.e Nescafe Sunrise, and BRU, a well established brand in the market from the last two decades. Though, there are other players like TATA’ Coffee and Continental coffee, they could not garner significant share in the instant coffee segment. Well, the ITC’s Sunbean is a beaten coffee paste, which is new to Indian consumers as they are familiar with instant powder. Definitely, one should appreciate ITC’s innovation, but how far Indian consumers will be accepting the new way of coffee with paste. And, I have observed little inconvenience in dissolving the paste in hot milk which can become hurdle that can impact consumer behavior as well. Nevertheless, we have to wait and watch as to how ITC is going to influence consumers with their marketing efforts. Lets enjoy and experience a new of way of coffee making with coffee paste.