Parag Milk Foods has expanded its nutrition portfolio into the snacking category with the launch of Avvatar Popped Protein Chips, extending the Avvatar brand beyond traditional protein powders, ready-to-drink beverages and bars into everyday snacking. Available in Magic Masala and Pudina flavours, the non-fried chips provide 10 g of protein per 30 g pack and are priced at ₹60. The product contains no added sugar, palm oil or preservatives and is being made available through the Avvatar website, quick-commerce platforms, vending machines, general trade and modern trade. The launch is part of Parag Milk Foods’ broader strategy to evolve from a dairy-led company into a nutrition-focused food business and make protein more accessible across different formats and consumption occasions.
Source: Parag Milk Foods
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