CCL Products (India) Limited, a leading name in India’s coffee manufacturing space, has officially launched Percol, a UK-based premium coffee brand, into the Indian market. The launch follows CCL’s strategic acquisition of Percol in 2023—an iconic brand that CCL had already been closely associated with for years by developing its instant blends for the UK market. Recognizing the brand’s core value and global appeal, CCL took a bold step to acquire and reintroduce it, this time to Indian consumers, aiming to enrich the at-home coffee experience for India’s growing community of coffee lovers.
Founded in 1987 by Brian Chapman, Percol quickly became a pioneer in the UK coffee space by being the first brand to receive Fairtrade certification. Over three decades, it earned a reputation for its commitment to quality, ethical sourcing, and sustainability—values that continue to resonate with modern, conscious consumers. Now entering a rapidly evolving Indian coffee market, Percol hopes to appeal to urban professionals and enthusiasts who value origin, craftsmanship, and meaningful packaging.
The launch introduces three premium freeze-dried instant coffee blends: Intenzo, Da Essenza, and Espresso Noir. These blends are crafted from beans sourced from top coffee-producing countries like Colombia and Vietnam, delivering nuanced flavor profiles for those who appreciate rich and layered coffee experiences. Each variety is presented in elegant, reusable 100g glass jars with metal caps and environmentally thoughtful outer packaging, embracing a plastic-free, design-forward aesthetic.
According to Praveen Jaipuriar, CEO of CCL Products, the launch reflects a shift in consumer preference toward refined flavors and responsible consumption. “Percol represents not just premium coffee, but a philosophy that resonates with today’s nuanced consumer, who is particular about sophistication, depth, and value,” he stated.
Currently available on major e-commerce platforms and select retail outlets, Percol is being introduced first in Tier-1 cities across North and West India. With this rollout, CCL reinforces its long-term vision of premiumising the Indian coffee segment by bringing global heritage brands closer to discerning Indian consumers.
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