ZOFF Foods Enters Ready-to-Cook (RTC) Market with ‘Quick Homestyle Food’ Range in Partnership with Reliance Retail

ZOFF Foods, the Raipur-based pioneer in premium whole spices, is now stirring up the Ready-to-Cook (RTC) segment with the launch of its new ‘Quick Homestyle Food’ category. In a strategic move that aligns with evolving consumer preferences and busy urban lifestyles, ZOFF has joined hands with Reliance Retail to bring this new range to consumers across India. The freshly launched lineup features 5-Minute Gravies priced at ₹150 and 1-Minute Marinades at ₹75, available in four delicious vegetarian and non-vegetarian variants each. These products are now available pan-India via the official ZOFF website (https://zofffoods.com), Reliance Retail outlets, and will soon launch on e-commerce and quick commerce platforms by the end of the month.

Designed to simplify everyday cooking without compromising on authenticity or flavour, ZOFF’s Quick Homestyle Food range is perfect for busy home cooks. The 5-Minute Gravies—featuring options like Paneer Gravy and Magic Mix for vegetarians, and Chicken and Mutton Gravies for non-vegetarians—aim to deliver a rich, slow-cooked taste in minutes. Meanwhile, the 1-Minute Marinades cater to diverse regional cravings with options such as Paneer Tikka, Chicken Chettinad, Fish Fry, and Tandoori Chicken. The approach is refreshingly clean: no preservatives, no excessive salt or additives, and all perishable ingredients like paneer, chicken, or fish are added fresh by the user. This puts control over taste, hygiene, and quality back into the hands of consumers—while drastically reducing prep time.

Akash Agrawalla, Co-Founder of ZOFF Foods, emphasized the brand’s vision of blending tradition with modern culinary needs. “Indian kitchens are built on heritage and love. Our new Quick Homestyle Food range honours that spirit while delivering on convenience,” he said. “This expansion is a natural step from our success in whole spices. Our promise of purity continues with every pack—and with Reliance Retail, we’re bringing this innovation to 400+ stores by July 2025.”

Echoing this sentiment, Co-Founder Ashish Agrawal shared, “Our evolving range—from spices to RTC products—reflects our commitment to innovation rooted in authenticity. We’re enabling Indian kitchens to embrace new levels of ease, without sacrificing tradition.”

As Indian consumers lean further into health-conscious and time-saving food options, ZOFF’s entry into RTC represents more than product diversification—it signals a leap toward becoming a comprehensive kitchen solutions brand. By offering homestyle flavors in a matter of minutes, ZOFF Foods is not only responding to market demand but reshaping it. With clean-label values, strong distribution, and a deep understanding of Indian taste profiles, ZOFF’s Quick Homestyle Food range promises to redefine the ready-to-cook experience for the modern Indian home.

Continental Coffee Launches flavored instant coffee

 Continental Coffee, under CCL Products (India), has introduced four new flavored instant coffee variants—Mocha, Vanilla, Caramel, and Hazelnut—under its Continental Spéciale brand. Targeting India’s growing demand for smoother, less bitter coffee, these blends cater to urban palates and occasional drinkers, especially in North India. Crafted from shade-grown beans, each variant offers a distinct taste experience, from chocolatey Mocha to nutty Hazelnut. Available in 50g jars online (Amazon, Swiggy, Blinkit) and in stores, the launch reflects the brand’s focus on joyful, accessible coffee moments.

Buy Continental Coffee From Amazon

Coca Cola to Launch Fuze Tea in India

In a move to widen its portfolio of healthier beverages, Coca cola is about launch Fuze range of teas in india,($1 billion global brand), after the launch of Coca cola zero last year. The fruit-juice based Fuze tea would compete with HUL’s Lipton ice tea, a venture between HUL and PepsiCo.

Coca cola has got ambitions to enter into packaged tea category since its venture with Nestle was called off. The ready to drink tea segment is estimated around Rs.100 crore. Industry experts are of the view that the current move would reduce its dependence on carbonated and also de-risks seasonality of beverages.

Fuze tea will be introduced in 250 ml pet bottles priced at Rs 30 each. In the first phase, the company would be launching its Fuze tea in Bengaluru, Chennai and Hyderabad, Goa and Delhi.

Raymonds Ropes in Farhan Akhtar as Brand Ambassador

In an attempt to boost the sales of its deodorants “Park Avenue”, Raymonds group has roped in Farhan Akhtar, as Brand Ambassador.  The group is of the opinion that Farhan will appeal to young consumers as he stands for substance and integrity and aimed at rejuvenation of brand. 

The deodorants market, which is valued at Rs.3500 crore with more than 1000 brands competing each other. The group want to take the leverage of its brand Park Avenue which has got huge reputation in the grooming sector. However, the group aims to take its market share to new highs from existing seven percent. Moreover, the group plans to enter in to hair care and skin care segments. The deodorants is part of its FMCG segment JK Helene Curtis (JKHC).

Buy Park Avenue Deodorants Here

Liril Relaunched

Liril is back with its old jingle.  HUL relaunched its Liril soap, its Iconic brand with its classic jingle and iconic imagery of a girl in a waterfall by Karen Lunel.  Earlier in 1990’s the brand was positioned on various themes and it was diminished. Now the brand is back with its original theme “freshness” and the tagline is “Freshness is back”.  Relaunch of this brand may bring back the memories to millions of customers, but one has to watch as to how well the brand targets the next gen people.

Relaunch of this brand may bring happiness to its once loyal customers, but frequent change of positioning had given a bitter experience to HUL and it was a great learning for brand managers. 

Watch the Ad here: Click Here

Titan Widens its Footprints with SKINN perfumes

Titan in a significant step to widen its portfolio in the lifestyle segment with the launch of the SKINN range of fragrances.  The company launched six varieties of perfumes that bears the hallmark of Titan, which is an assurance of the Tata Group.  The six variants of SKINN brands include Raw, Extreme and Steele for men and Imera, Celeste and Nude for women were created by renowned perfumers. 

 

Mr. Bhaskar Bhat, MD, of the Titan Company, said, “Being a leader in watches, jewellery and eyewear, the company is constantly evolving to suit the needs of its customers and provide them with world-class products at great prices. It was time for us to widen our footprint in the personal lifestyle categories that are currently unorganised, under-served and under-penetrated. Using our in-house design and marketing expertise, wide retail footprint and the brand name Titan, we took a step to enter the fragrances market which is growing at a compounded annual growth rate of over 30 percent and has tremendous opportunities.”

 

Moreover, the Indian market is flooded with foreign brands which are very expensive, with no indian player. May be this made Titan to launch perfumes in the space. Well, Titan also gone for premium pricing for this perfume segment with Rs. 990 for 50 ml and Rs.1790 for 100 ml. And SKINN from Titan will be available in world of Titan stores, multi-brand outlets, lifestyle and accessory stores.

ITC "Engage"s Consumers with Deodorants

India's leading FMCG gaint ITC launched ‘Engage’ brand of deodorants into the market. Through this launch, ITC wants to enhance its portfolio of consumer products. The main reason behind the entry into deodorants could be the fact that personal care segment is experiencing swift growth. The brands core positioning would be freshness with modern proposition of romance. And the company is confident about consumer mindshare through its variety of fragrances that make consumers engage.

ITC offers complete range of Engage and available for men and women who are looking for freshness. The following pairs of Engage would be available for consumers:

            Rush (Male) & Blush (Female)

            Mate (Male) & Spell (Female) &

            Urge (Male) & Tease (Female)

Engage deodorant is priced at Rs. 160 for 165 ml bottle  and available for men in a classical black with effervescent colors and for women it is in Pink.

Sprite says “Chalo Apni Chaal”

Sprite, the lime and lemony drink of Coca cola, is all set to come up with new campaign which says “chalo apni chaal”. Sprite, in the previous campaign, just talked about quenching thrust and nothing else. Whereas the new campaign mainly focus on to the youth, which puts the character in the campaign as a trickster whose aim is to get a girl which is absolutely different from its previous campaign. I hope the new campaign would favor the brand in enhancing its share. Moreover, in India, it is a practice to have lemon water in the summer to cool the body. And I hope this is another factor that would have contributed the brand to capture sizable market share. In Indian cola market, coca cola is the visible market leader with thumps up and sprite, 15% & 14% market share respectively as per the industry estimates. Even experts in the industry asserted that sprite would push other brands down by taking leading position in the lime/lemony market.