Titan in a
significant step to widen its portfolio in the lifestyle segment with the
launch of the SKINN range of fragrances. The company launched six varieties of perfumes
that bears the hallmark of Titan, which is an assurance of the Tata Group. The six variants of SKINN brands include Raw,
Extreme and Steele for men and Imera, Celeste and Nude for women were created
by renowned perfumers.
Mr. Bhaskar Bhat, MD, of the Titan Company, said, “Being
a leader in watches, jewellery and eyewear, the company is constantly evolving
to suit the needs of its customers and provide them with world-class products
at great prices. It was time for us to widen our footprint in the personal
lifestyle categories that are currently unorganised, under-served and
under-penetrated. Using our in-house design and marketing expertise, wide
retail footprint and the brand name Titan, we took a step to enter the
fragrances market which is growing at a compounded annual growth rate of over
30 percent and has tremendous opportunities.”
Moreover, the Indian market is flooded with foreign
brands which are very expensive, with no indian player. May be this made Titan to
launch perfumes in the space. Well, Titan also gone for premium pricing for
this perfume segment with Rs. 990 for 50 ml and Rs.1790 for 100 ml. And SKINN
from Titan will be available in world of Titan stores, multi-brand outlets,
lifestyle and accessory stores.
