Homegrown Syrups from FSIPL: Marimbula

Marimbula is the first homegrown Indian brand of syrups from Food Services India (FSIPL), is in expansion spree, launching fruit crushes to enhance its portfolio of syrups in Indian market. The fruit crushes market is anticipated to grow by USD 125 million from 2021 to 2026 at a CAGR of 7.89%.

Marimbula’s fruit crush range includes eight fresh and fruity flavors i.e Pineapple, Strawberry, Mango, Butterscotch, Orange, Kiwi, Pink Guava, and Lychee. The range contains around 35% of fresh fruit content which is natural with great product consistency. Using Marimbula flavors, one can create a number of cocktails and mocktails including both Indian and International mixes. It is the only brand that presents Indian flavors like Saffron Cream, Paan, Cumin Spice, Tamarind, and Coconut Fudge.

The company boasts that their products are specialized with natural fruity flavors, and does not require any preservatives for retaining its authentic taste and aroma. Priced at Rs.250 and Rs.280 for a one-liter bottle, the Marimbula range of crushes will be offered through eCommerce platforms, retail chains, and traditional HORECA distributors.

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