Nutrica Enters Peanut Butter Category with New Wellness-Focused Range

Nutrica, the lifestyle and wellness brand from BN Agritech Limited, has launched its new peanut butter range in India, marking its entry into the growing peanut butter segment. The launch is part of Nutrica’s strategy to expand its wellness portfolio by offering products that balance nutrition, taste, and everyday functionality. The range is available in Crunchy and Creamy variants, catering to diverse consumer preferences.

Nutrica Peanut Butter is positioned as a healthy snacking and daily nutrition option, being high in protein and rich in dietary fibre. Made from 100 per cent vegetarian ingredients and free from artificial preservatives, the product aligns with the brand’s belief that nutritious food should be both accessible and enjoyable. The peanut butter is offered in convenient PET jar sizes of 300 grams, 750 grams, and 900 grams, making it suitable for different household needs.

The product is currently available through general trade stores across 14 major Indian cities, including Delhi, Mumbai, Pune, and Chandigarh. According to the company, the launch encourages consumers to make a simple switch from regular spreads to peanut butter for a healthier lifestyle. With this addition, Nutrica strengthens its presence as a comprehensive wellness brand, building on its existing range that includes honey and vitamin-enriched cooking oils.