Three Brothers Distillery has introduced Northern Pride Premium Blended Whisky, a new offering inspired by the strength and cultural ethos of India’s northern region. The whisky is crafted using fine Indian grain spirit blended with three distinct Scotch malts, resulting in a smooth texture, subtle sweetness, and a well-balanced finish. Developed with a focus on authenticity and craftsmanship, the product reflects the company’s philosophy of honest production and controlled expansion. According to founder Varun Gupta, Northern Pride embodies discipline, transparency, and genuine taste. The whisky is produced in small batches to ensure consistency and quality. It has begun distribution across select urban markets through premium retail outlets and bars, with wider availability planned in the coming months. The launch strengthens Three Brothers Distillery’s presence in the premium blended whisky segment and supports its evolution as a modern Indian spirits producer.
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