Fabelle Exquisite Chocolates, the luxury chocolate brand from ITC Limited, has introduced an innovative Kunafa-inspired chocolate collection in India, bringing together the richness of Middle Eastern dessert traditions and premium chocolate craftsmanship. Inspired by the globally popular kunafa dessert, the new range reflects Fabelle’s focus on innovation, indulgence, and experiential luxury.
The Fabelle Kunafa Chocolate Collection features three indulgent variants: Milk Pistachio Kunafa Chocolate, Pistachio Dark Chocolate Kunafa with 64% cocoa, and Pecan Dark Chocolate Kunafa with 64% cocoa. Each variant combines fine chocolate with authentic kunafa elements such as crispy kataifi strands and rich nut fillings, offering a unique blend of textures and flavours. The inclusion of pecans adds a distinctive and premium twist to the collection, setting it apart in the Indian luxury chocolate segment.
The product has been developed after extensive research by Fabelle’s master chocolatiers, who studied traditional kunafa preparations in Dubai’s renowned patisseries. The aim was to recreate the multisensory experience of kunafa—its crispiness, creaminess, and richness—within a refined chocolate format, while maintaining balance and harmony in taste.
According to ITC, the launch reflects Fabelle’s commitment to elevating global dessert trends through meticulous craftsmanship rather than merely replicating them. The brand seeks to deliver a sophisticated flavour experience that appeals to evolving consumer preferences for premium, internationally inspired confections.
The Kunafa Chocolate Collection is available at Fabelle boutiques across major Indian cities such as Mumbai, Bengaluru, Chennai, Hyderabad, Delhi, Kolkata, Ahmedabad, and Amritsar, and is also accessible online through Fabelle’s website as well as leading food delivery platforms. With this launch, Fabelle strengthens its position in India’s growing premium chocolate market, driven by fusion flavours and global culinary influences.
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