Homegrown Syrups from FSIPL: Marimbula

Marimbula is the first homegrown Indian brand of syrups from Food Services India (FSIPL), is in expansion spree, launching fruit crushes to enhance its portfolio of syrups in Indian market. The fruit crushes market is anticipated to grow by USD 125 million from 2021 to 2026 at a CAGR of 7.89%.

Marimbula’s fruit crush range includes eight fresh and fruity flavors i.e Pineapple, Strawberry, Mango, Butterscotch, Orange, Kiwi, Pink Guava, and Lychee. The range contains around 35% of fresh fruit content which is natural with great product consistency. Using Marimbula flavors, one can create a number of cocktails and mocktails including both Indian and International mixes. It is the only brand that presents Indian flavors like Saffron Cream, Paan, Cumin Spice, Tamarind, and Coconut Fudge.

The company boasts that their products are specialized with natural fruity flavors, and does not require any preservatives for retaining its authentic taste and aroma. Priced at Rs.250 and Rs.280 for a one-liter bottle, the Marimbula range of crushes will be offered through eCommerce platforms, retail chains, and traditional HORECA distributors.

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“Tata Coffee Grand Premium”, New Variant From TCPL

Tata Consumer Products launched a premium instant coffee, ‘Tata Coffee Grand Premium,’ a 100% coffee blend with flavor-locked decoction crystals. The launch of the coffee was based on the customer preference who opt for 100% coffee blend. It has unique flavor locked crystals that locks aroma and taste and is the USP of the product over its competitors.

The launch of the product is substantiated by ad campaign that showcases the complete transformation of coffee beans to cup through combining technology and creativity that highlights the core proposition of the great coffee and try to establish strong memorable connection with consumers.

The company claims to become significant player in the Indian coffee market through innovative & relevant quality offerings that help strengthen its portfolio of coffee products, which further boost its market share by offering across india.  Well the color pattern red, is captivating, has to watch how non south market react & respond to this another coffee variant from Tata consumer products, as it faces stringent competition from the leaders like Nescafe, Bru, well established coffee brands in the Indian market coffee market. Does this new  coffee variant contribute to enhance market share for TCPL?? welcome comments!

ITC’s Sunfeast Launched "Supermilk"

ITC’s Sunfeast is expanding its biscuit business by launching milk biscuit-“Supermilk” in Tamil Nadu initially.  Currently the state accounts for 40% of the milk biscuit industry. The brand has roped in two celebrity mothers to endorse the biscuit. The celebrities are Simran and Prasanna, feature in two TVCs, encouraging mothers to prefer Sunfeast SuperMilk – the strong milk biscuit for their children.

The both TVCs communicate about the today’s children need for strong milk biscuits to get through the day as adults need strong tea/coffee after a day’s work/chores.

Keeping in mind, Tamilnadu people’s love for ‘strong’ coffee/tea, Sunfeast Supermilk is right choice to address the need for a ‘strong milk biscuit’ for kids. Supermilk contains a more percentage of milk as compared to its previous packs. It also contains ‘Naatu maatu paal’ which has always been trusted by mothers as a wholesome food choice.

Diabexy Introduces Sugar Control-Chocolate Cookies For Diabetic Patients

Diabexy's Chocolate Cookies Sugar Control contains fructooligosaccharide, a sweet-tasting type of fiber. It has no effect on blood sugar and is not digested before being eliminated by the body. This is made with imported hazelnut flour and natural cocoa powder. The components have a very low glycemic load. There is no use of wheat, Maida, or other cheap flour. Bakery shortening of high quality that is free of trans fat is used. Hazelnut cookies are delicious and can help you manage your diabetes at the same time.

The founder of the Diabexy, said, “We introduced Chocolate Cookies for Sugar Control in India to bridge the gap between diabetes-friendly food's flavor and health benefits. To keep up with the concordance between the flavor of food and the soundness of diabetic patients, we have invested numerous long stretches of hard effort. It can be difficult for many people to give up delicious food in order to protect their health. We came up with this fantastic idea and provided diabetics with tasty and healthy food options."
This product is available on Amazon for Rs. 459 per kg.

iD Fresh Food Forays into Ghee Market

iD Fresh Food, one of the leading consumer fresh food brand, popular for its Idli & Dosa batter, recently entered into the whopping Rs 10,000 crore ghee market with the launch of its “iD Ghee” . As a part of expansion plan, the company is eying for additional Rs 100 crore revenue, that aims to target the market with its ghee brand.

The company claims that the ghee is made from milk cream and non-preserved butter that makes iD ghee is rich in aroma and taste. The company also claims that the ghee is made without any freezing, keeping it fresh without added colours, flavours, or additives.

At present, Mumbai is the largest packaged ghee market in India followed by Delhi, Bengaluru, Chennai, Pune and Hyderabad, accounting for more than half of packaged ghee sales in the country. ID Fresh Food is eager to capture leading market in india in a year.

The Bengaluru-based ID Fresh Food, product range includes Idly and Dosa Batter, Ragi Idly and Dosa Batter, Rice Rava Idly Batter, Malabar Parota, Wheat Parota, Wheat Chapati, Natural Paneer, Natural Thick Curd, ‘Squeeze and Fry’ Vada Batter, Smart Sip Tender Coconut, Grated Coconut in a Coconut and three customised blends of Instant Filter Coffee Liquid.

Well, the company point is very clear i.e ghee without any added colors, flavours or additives, which is really good in the era of packaged consumer goods with lot of preservatives, certainly, it might grab the attention of conscious consumers of india. However, company’s innovataion can be observed in its packaging which is very convenient and mess free.