ITC’s Sunfeast is expanding its biscuit business by launching milk biscuit-“Supermilk” in Tamil Nadu initially. Currently the state accounts for 40% of the milk biscuit industry. The brand has roped in two celebrity mothers to endorse the biscuit. The celebrities are Simran and Prasanna, feature in two TVCs, encouraging mothers to prefer Sunfeast SuperMilk – the strong milk biscuit for their children.
The both TVCs communicate about the today’s children need for strong milk biscuits to get through the day as adults need strong tea/coffee after a day’s work/chores.
Keeping in mind, Tamilnadu people’s love for ‘strong’ coffee/tea, Sunfeast Supermilk is right choice to address the need for a ‘strong milk biscuit’ for kids. Supermilk contains a more percentage of milk as compared to its previous packs. It also contains ‘Naatu maatu paal’ which has always been trusted by mothers as a wholesome food choice.
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