“Tata Coffee Grand Premium”, New Variant From TCPL

Tata Consumer Products launched a premium instant coffee, ‘Tata Coffee Grand Premium,’ a 100% coffee blend with flavor-locked decoction crystals. The launch of the coffee was based on the customer preference who opt for 100% coffee blend. It has unique flavor locked crystals that locks aroma and taste and is the USP of the product over its competitors.

The launch of the product is substantiated by ad campaign that showcases the complete transformation of coffee beans to cup through combining technology and creativity that highlights the core proposition of the great coffee and try to establish strong memorable connection with consumers.

The company claims to become significant player in the Indian coffee market through innovative & relevant quality offerings that help strengthen its portfolio of coffee products, which further boost its market share by offering across india.  Well the color pattern red, is captivating, has to watch how non south market react & respond to this another coffee variant from Tata consumer products, as it faces stringent competition from the leaders like Nescafe, Bru, well established coffee brands in the Indian market coffee market. Does this new  coffee variant contribute to enhance market share for TCPL?? welcome comments!

ITC’s Sunfeast Launched "Supermilk"

ITC’s Sunfeast is expanding its biscuit business by launching milk biscuit-“Supermilk” in Tamil Nadu initially.  Currently the state accounts for 40% of the milk biscuit industry. The brand has roped in two celebrity mothers to endorse the biscuit. The celebrities are Simran and Prasanna, feature in two TVCs, encouraging mothers to prefer Sunfeast SuperMilk – the strong milk biscuit for their children.

The both TVCs communicate about the today’s children need for strong milk biscuits to get through the day as adults need strong tea/coffee after a day’s work/chores.

Keeping in mind, Tamilnadu people’s love for ‘strong’ coffee/tea, Sunfeast Supermilk is right choice to address the need for a ‘strong milk biscuit’ for kids. Supermilk contains a more percentage of milk as compared to its previous packs. It also contains ‘Naatu maatu paal’ which has always been trusted by mothers as a wholesome food choice.

Diabexy Introduces Sugar Control-Chocolate Cookies For Diabetic Patients

Diabexy's Chocolate Cookies Sugar Control contains fructooligosaccharide, a sweet-tasting type of fiber. It has no effect on blood sugar and is not digested before being eliminated by the body. This is made with imported hazelnut flour and natural cocoa powder. The components have a very low glycemic load. There is no use of wheat, Maida, or other cheap flour. Bakery shortening of high quality that is free of trans fat is used. Hazelnut cookies are delicious and can help you manage your diabetes at the same time.

The founder of the Diabexy, said, “We introduced Chocolate Cookies for Sugar Control in India to bridge the gap between diabetes-friendly food's flavor and health benefits. To keep up with the concordance between the flavor of food and the soundness of diabetic patients, we have invested numerous long stretches of hard effort. It can be difficult for many people to give up delicious food in order to protect their health. We came up with this fantastic idea and provided diabetics with tasty and healthy food options."
This product is available on Amazon for Rs. 459 per kg.

iD Fresh Food Forays into Ghee Market

iD Fresh Food, one of the leading consumer fresh food brand, popular for its Idli & Dosa batter, recently entered into the whopping Rs 10,000 crore ghee market with the launch of its “iD Ghee” . As a part of expansion plan, the company is eying for additional Rs 100 crore revenue, that aims to target the market with its ghee brand.

The company claims that the ghee is made from milk cream and non-preserved butter that makes iD ghee is rich in aroma and taste. The company also claims that the ghee is made without any freezing, keeping it fresh without added colours, flavours, or additives.

At present, Mumbai is the largest packaged ghee market in India followed by Delhi, Bengaluru, Chennai, Pune and Hyderabad, accounting for more than half of packaged ghee sales in the country. ID Fresh Food is eager to capture leading market in india in a year.

The Bengaluru-based ID Fresh Food, product range includes Idly and Dosa Batter, Ragi Idly and Dosa Batter, Rice Rava Idly Batter, Malabar Parota, Wheat Parota, Wheat Chapati, Natural Paneer, Natural Thick Curd, ‘Squeeze and Fry’ Vada Batter, Smart Sip Tender Coconut, Grated Coconut in a Coconut and three customised blends of Instant Filter Coffee Liquid.

Well, the company point is very clear i.e ghee without any added colors, flavours or additives, which is really good in the era of packaged consumer goods with lot of preservatives, certainly, it might grab the attention of conscious consumers of india. However, company’s innovataion can be observed in its packaging which is very convenient and mess free.

DABUR LAUNCHES VEDIC GREEN TEA

Dabur India Ltd recently launched Vedic Tea product range with “Dabur Vedic Green Tea Detox Kahwa”, for customers on Amazon initially.  It’s a Green Tea infused with 8 real ayurvedic herbs and rock salt, that helps in detoxification, weight loss, boosts metabolism and Improves digestion that has Salty and Spicy flavor on the tongue.

With growing health awareness and customer preference for products of healthy lifestyle, encouraged Dabur to bring its ayurvedic expertise into our daily cup of tea with Dabur Vedic Green Tea Detox Kahwa. It is made with 8 whole herbs like Black Pepper, Ginger, Tulsi, Hing, Clove, Cardamom, Cinnamon and Nutmeg, which brings the goodness of health in every cup of tea.

 

Dabur Vedic Green Tea Detox Kahwa priced at Rs. 275 for 25 Tea Bags, It has been launched on leading e-ommerce platform Amazon India with 24% off. The product will be rolled out soon in other sales channels also.