Dabur India Limited’s popular packaged fruit juice brand, Réal, has expanded its portfolio with the launch of Réal Cheers, a premium range of cocktail mixers. Designed to elevate the drinking experience, these mixers combine high-quality ingredients with expertly crafted flavors, staying true to Réal’s legacy of taste and innovation. The new lineup includes four exciting variants—Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale—each packaged in bold, vibrant cans with eye-catching caricatures. The mixers are tailored to modern consumers, particularly millennials and Gen Z, offering convenience without compromising on premium quality.
Mayank Kumar, Vice President of Marketing at Dabur India Ltd., emphasized the brand’s commitment to innovation, stating that Réal Cheers strengthens their position in the beverage category while meeting evolving consumer preferences. Monisha Prasher, G.M. of Marketing – Foods, highlighted the mixers’ versatility and ease of use, ensuring they deliver delicious results for any cocktail. Available in 250ml cans, Réal Cheers is priced at Rs. 99 for Jamuntini and Green Apple Mojito, and Rs. 65 for Ginger Ale and Tonic Water. The product is currently sold on quick-commerce platforms like Zepto, Swiggy Instamart, Big Basket, and Blinkit, with plans for wider retail distribution soon.
To celebrate the launch, Réal has introduced a new campaign showcasing its expansion into the cocktail mixer segment, reinforcing its expertise in high-quality beverages. With Réal Cheers, Dabur aims to redefine the mixer market in India, offering consumers a perfect blend of convenience, taste, and premium quality for every occasion.
