Dyna Soap From Anchor

Anchor Health and Beauty care is one of the FMCG companies, part of Anchor group which was founded in the year 1997, launched FMCG product such Anchor tooth paste, gel, tooth brush, tooth powder and beauty soaps. Dyna is the Beauty Soap brand from Anchor health care company. The soap brand is available in four different variants i.e Saffron & Sandal, Milk & Rose, Milk & Almond, Lime & Aloe Vera, and Blue Berry & Olive Oil. Actually the soap brand was launched in the year 2007, and entered the league of top ten brands in India. Recently, I tried the brand and it was really good and considered a value product for the price it charges. The soap comes with 76% TFM which is the best and skin friendly and makes the skin softer when I was used the milk & almond soap. Personally I like the soap and considering adopting it. So friends, you can also test & trial and decide yourself, moreover it is an Indian brand and should encourage indigenous products.  

Cinthol: Alive is Awesome

Cinthol, the popular bath soap brand of Godrej, is making an attempt to bring back its splendor through a new ad campaign. At last, Brand Cinthol decided to reposition its self and launched the new ad campaign. The brand has new tagline “Alive is Awesome”. It seems brand is targeting youth who always want to be alive and live the life to the fullest. And the brand is seriously trying to connect to the next generation consumers. 

The new ad campaign is seriously trying to connect the nextgen consumers and it is clearly visible in the ad campaign. The new ad missed the natural element and seems the roles were compelled to do so by screaming along with lyrics. With this effort, one can understood that the brand is very serious to uplift the brand and wanna to give new face.

Earlier, in the year 2008, the brand was endorsed by Hrithik Roshan and the tagline was ”Don’t Stop”. With this effort Godrej expected bright future for the brand but unfortunately it was temporary.

Watch the Ad Here

By choosing different messages or taglines, the brand is confusing consumers which is not at all acceptable, instead it can stick one messages but present in new way. The brands new positioning element is “Being Alive” which makes a lot of sense with target market like youth- who wants to alive all the time and grab the attention of their peer group. The New Cinthol soap, including other variants comes in rectangular bar form along with paper packaging similar to that of classic Cinthol soap. The rectangular shape and packaging gives the brand a unique identity.On the whole, the new platform makes sense and hope that the brand regains its glory again and sustains further.

Repositioning of Xylys

Xylys, a watch brand from Titan is on repositioning again. The brand has tried many platforms so far, this time, it was based on Design. And Design, always has been the USP of Xylys. Now the brand has new brand ambassador, Farhan Akhtar- famous Bollywood actor and director. The brand is running a campaign featuring celebrity and the new positioning theme. The style of execution of the ad is of narrative style which tells about the design. The has new tagline “Design. It Matter”, focusing on the new positioning element. 
 

Moreover, the watch that is featured in the ad is not an ordinary one and is peculiar in terms of design. Anyhow, Design is a very good platform and versatile to the taste and preference of evolving consumers. Having said, the brand must stick to its promise and deliver the same to meet customer expectations. Let us hope the brand is synonymous for Design.

Maggi: Two Minutes Mein Kushiyan

Brand Update::Maggi Noodles

Maggi, the familiar noodles brand from Nestle’, roped in Amitabh Bachchan as its endorser. The brand, which is mostly patronized among children. The brand “Maggi” has been highest sold noodles in India and enjoys more than 60% of market share in noodles category. It is the major choice for children in noodles category in previous years. But, things have changed and the brand is facing competition with the launch of Foodles from Horlicks, Sunfeast Yippie and the Top Ramen noodles. Not only this, next gen customers have more choice for indulgence like chips (Lays, Bingo), kurkure and other snack products. Hence the brand needs to prove its existence and stay connected to the consumers.

May be these factors compelled the brand to go for celebrity endorsement and its choice was Big B, who has got immense respect among audience. Needless to say that he is the most influential personality among celebrities. Big B was associated with many brands and they were successful increasing their sales as well.

Undoubtedly, Big B is a great story teller and Maggi tries to build more authenticity through the endorsement. The new campaign narrates stories of customer experience with Maggi and it is highly successful. These stories were provided by the consumers through various touch points created by the brand. Currently, the brand is running a campaign featuring the stories.

Certainly, the new campaign would have brought back consumers who moved away from it. The ad focus on its USP- 2 minutes and ease of cooking i.e convenience and the happiness thereby taking the consumer focus away from health & nutrition platform unlike Sunfeast Yippie, and Foodles from Horlicks. The brand association with Big B as a strong story teller with real life stories would definitely boost the brand and will help the brand to encounter competition and to retain its market share.

Dabur Amla Signs Priyanka Chopra as Brand Ambassador

India's leading personal care company Dabur India announced the launch of Dabur Amla Hair Oil in a new avatar by signing with Bollywood actor Priyanka Chopra as its new brand ambassador. With this attempt, Dabur intends to give Dabur amla hair oil a youthful, modern look to this brand.

Dabur amla which is a 60-year old brand and the company want to make it more contemporary and relevant with today's lifestyle. Now Dabur amla hair oil comes with new identity with Priyanka chopra's face on the front label.

Dabur Amla had been associated with beauty, long & strong hair for years. The new avatar is also inline with brands beauty association along with youthful appeal. Dabur amla has always been endorsed by beauty stars of bollywood Jayaprada, Sridevi, Juhi Chawla,  Karishma Kapoor and Rani Mukherji. Now it is endorsed by beautiful bollywood star Priyanka Chopra as new brand ambassador, a step further in its association with beauty. Recently, Maggi noodles is associated with BigB. Ofcourse, celebrity endorsement is not a new concept and increasingly most of the products are associated with celebrities.  Let us hope that the association of Dabur Amla & Priyanka Chopra may help boost the sales of the product further taking it to new heights. 

Dabur Amla hair oil is one of the largest hair oil brands in the country with more than 60 million consumers and is the largest brand in Dabur's portfolio. And its new tagline is " Mazbooti bhi, Khubsoorati bhi"  that can be translated to strong and beautiful.