ITC Relaunches its brand CHARMIS

ITC reintroduces its iconic brand Charmis in a fresh new look with new TV campaign. ITC claims that Charmis is a heritage face care brand and enjoys consumer trust that has extended over eight decades. The new campaign captures the essence of the brand - ‘Achchaai Jo Chehre Par Nazar Aaye’ that highlights the goodness of the brand which is the prime feature of the Charmis which is innate and reflects on the face. Well, the color pattern is pink that resembles Glow & Lovely, may be ITC want to portray as a strong competitor to HUL’s Glow & lovely brand. We need to watch how the brand penetrates in to consumer market, moreover pricing is one vital element that influences brand success significantly provided the brand assures reasonable performance against its peers. It seems the brand has taken different communication route when most of the personal care brands banked upon the product performance effect in their marketing communication.    

Charmis Deep Nourishing Cold Cream comes with unique mix of Vitamin A,C, & E, and claims to combat the impact of pollution, dust & sun, leaving skin radiantly restored, naturally soft& resilient. It comes in 5 sizes- 10ml, 30ml, 58ml, 100ml & 175ml

Charmis Daily Nourishing Soft Cream a light moisturizer provides relief from sun damage & protects your parched skin by instantly boosting the moisture reserve. The soft cream makes your skin light, fresh and happy. The cream's texture is so light that it is a skin essential for all seasons. It has the goodness of Vitamin C which is a powerhouse against ill effects of tropical sun that depletes skin moisture. It also has Saffron Extracts which is known to give a natural glow by combating tanning. It is available in 2 sizes- 58ml & 100ml.

Dyna Soap From Anchor

Anchor Health and Beauty care is one of the FMCG companies, part of Anchor group which was founded in the year 1997, launched FMCG product such Anchor tooth paste, gel, tooth brush, tooth powder and beauty soaps. Dyna is the Beauty Soap brand from Anchor health care company. The soap brand is available in four different variants i.e Saffron & Sandal, Milk & Rose, Milk & Almond, Lime & Aloe Vera, and Blue Berry & Olive Oil. Actually the soap brand was launched in the year 2007, and entered the league of top ten brands in India. Recently, I tried the brand and it was really good and considered a value product for the price it charges. The soap comes with 76% TFM which is the best and skin friendly and makes the skin softer when I was used the milk & almond soap. Personally I like the soap and considering adopting it. So friends, you can also test & trial and decide yourself, moreover it is an Indian brand and should encourage indigenous products.