ITC Relaunches its brand CHARMIS

ITC reintroduces its iconic brand Charmis in a fresh new look with new TV campaign. ITC claims that Charmis is a heritage face care brand and enjoys consumer trust that has extended over eight decades. The new campaign captures the essence of the brand - ‘Achchaai Jo Chehre Par Nazar Aaye’ that highlights the goodness of the brand which is the prime feature of the Charmis which is innate and reflects on the face. Well, the color pattern is pink that resembles Glow & Lovely, may be ITC want to portray as a strong competitor to HUL’s Glow & lovely brand. We need to watch how the brand penetrates in to consumer market, moreover pricing is one vital element that influences brand success significantly provided the brand assures reasonable performance against its peers. It seems the brand has taken different communication route when most of the personal care brands banked upon the product performance effect in their marketing communication.    

Charmis Deep Nourishing Cold Cream comes with unique mix of Vitamin A,C, & E, and claims to combat the impact of pollution, dust & sun, leaving skin radiantly restored, naturally soft& resilient. It comes in 5 sizes- 10ml, 30ml, 58ml, 100ml & 175ml

Charmis Daily Nourishing Soft Cream a light moisturizer provides relief from sun damage & protects your parched skin by instantly boosting the moisture reserve. The soft cream makes your skin light, fresh and happy. The cream's texture is so light that it is a skin essential for all seasons. It has the goodness of Vitamin C which is a powerhouse against ill effects of tropical sun that depletes skin moisture. It also has Saffron Extracts which is known to give a natural glow by combating tanning. It is available in 2 sizes- 58ml & 100ml.