Raymonds Ropes in Farhan Akhtar as Brand Ambassador

In an attempt to boost the sales of its deodorants “Park Avenue”, Raymonds group has roped in Farhan Akhtar, as Brand Ambassador.  The group is of the opinion that Farhan will appeal to young consumers as he stands for substance and integrity and aimed at rejuvenation of brand. 

The deodorants market, which is valued at Rs.3500 crore with more than 1000 brands competing each other. The group want to take the leverage of its brand Park Avenue which has got huge reputation in the grooming sector. However, the group aims to take its market share to new highs from existing seven percent. Moreover, the group plans to enter in to hair care and skin care segments. The deodorants is part of its FMCG segment JK Helene Curtis (JKHC).

Buy Park Avenue Deodorants Here

ITC "Engage"s Consumers with Deodorants

India's leading FMCG gaint ITC launched ‘Engage’ brand of deodorants into the market. Through this launch, ITC wants to enhance its portfolio of consumer products. The main reason behind the entry into deodorants could be the fact that personal care segment is experiencing swift growth. The brands core positioning would be freshness with modern proposition of romance. And the company is confident about consumer mindshare through its variety of fragrances that make consumers engage.

ITC offers complete range of Engage and available for men and women who are looking for freshness. The following pairs of Engage would be available for consumers:

            Rush (Male) & Blush (Female)

            Mate (Male) & Spell (Female) &

            Urge (Male) & Tease (Female)

Engage deodorant is priced at Rs. 160 for 165 ml bottle  and available for men in a classical black with effervescent colors and for women it is in Pink.