ITC Relaunches its brand CHARMIS

ITC reintroduces its iconic brand Charmis in a fresh new look with new TV campaign. ITC claims that Charmis is a heritage face care brand and enjoys consumer trust that has extended over eight decades. The new campaign captures the essence of the brand - ‘Achchaai Jo Chehre Par Nazar Aaye’ that highlights the goodness of the brand which is the prime feature of the Charmis which is innate and reflects on the face. Well, the color pattern is pink that resembles Glow & Lovely, may be ITC want to portray as a strong competitor to HUL’s Glow & lovely brand. We need to watch how the brand penetrates in to consumer market, moreover pricing is one vital element that influences brand success significantly provided the brand assures reasonable performance against its peers. It seems the brand has taken different communication route when most of the personal care brands banked upon the product performance effect in their marketing communication.    

Charmis Deep Nourishing Cold Cream comes with unique mix of Vitamin A,C, & E, and claims to combat the impact of pollution, dust & sun, leaving skin radiantly restored, naturally soft& resilient. It comes in 5 sizes- 10ml, 30ml, 58ml, 100ml & 175ml

Charmis Daily Nourishing Soft Cream a light moisturizer provides relief from sun damage & protects your parched skin by instantly boosting the moisture reserve. The soft cream makes your skin light, fresh and happy. The cream's texture is so light that it is a skin essential for all seasons. It has the goodness of Vitamin C which is a powerhouse against ill effects of tropical sun that depletes skin moisture. It also has Saffron Extracts which is known to give a natural glow by combating tanning. It is available in 2 sizes- 58ml & 100ml.

WILLS LIFESTYLE NOW WLS

ITC’s apparel brand Wills Lifestyle now known as WLS, with the new brand identity. The company claims that the apparel brand is made with natural and biodegradable materials. All garments under this brand, will be made of cotton, linen, silk or woolen materials, and are fully biodegradable.

The WLS new brand logo, Tattva, represents the combination of all the elements ie., earth, wind, fire, water and space . The brand adopted the tagline “Live Natural” to supports its position which perfectly suits to the material with which it is made up of. 

Initially, Wills life style, clothing segment of ITC, later gained popularity as a niche fashion clothing, even gone to giving franchise. Wills is a cigarette brand of ITC, extended its brand to clothing, though fashion clothing did well and established position in the textile segment among fashion conscious youth and other segments. The probable reason in shrinking the brand name “WLS” an acronym of Wills life style, would be to conceal its Wills cigarette brand image, which is mainly associated with the men. As John Player brand was sold out to Reliance Industries, there is immense need to build a strong apparel brand, could be the another reason for the move. However, the Wills Life Style has got well established image and brand equity, ITC has to create awareness among its customers in order to retain its position in the apparel market.

John Players is No More ITC's Brand

Reliance Industries announced that it has bought ITC's menswear brand John Players.It also said that the acquisition will bolster Reliance Retails readymade garments and accessories portfolio in the fashion and lifestyle retail space.  Reliance Retail runs retail fashion outlets through its Trends and Ajio.com. ITC sold its brand John Players and related trademarks and intellectual property to RRL under its restructuring plan.

COUPONS TO BUY PRODUCTS AT DISCOUNTED PRICES!!!!!

Online shopping is expanding at a rapid speed in India. A few years ago shopping online was an a complex thing, and only few number of people prefer buying online from e commerce site, but today situation has been changed a lot, as people love to go online and became experts in doing that. e-commerce in India is basically expanding at the fastest speed compared to any other country in the world. It is with the rise of eCommerce, stringent competition exists between the companies, as a part of promotion companies come up with new promotional tool i.e coupons. CouponzGuru, is a site, where one can find coupons for different e commerce sites which enable customers to buy the loved products at very discounted prices than others, thatz looking great for online shoppers. So guys lets have a glance on these site regularly, check about the deals or coupons on the site and grab the deal at very less prices and get benefited.

FMCG PLAYERS TO FACE STIFF COMPETITION FROM PATANJALI

Patanjali Ayurved is an Indian FMCG company, located in the industrial area of Haridwar, manufactures herbal products and mineral products. According to CLSA and HSBC, Patanjali is the fastest growing fast-moving consumer company in India. Acharya Balkrishna established Patanjali Ayurved Limited in 2006 along with Baba Ramdev with the objective of establishing science of Ayurveda in accordance and coordinating with the latest technology and ancient wisdom. Patanjali Ayurved produces products in the categories of personal care and food. The company manufactures 800 products including 45 types of cosmetic products and 30 types of food products. Patanjali products are cheaper than alternatives in the market due to lesser production and marketing costs. Patanajali has also launched beauty and baby products. Patanajali launched instant noodles on 15 November 2015.

One of the Patanjali's product Dant Kanti toothpaste did a business of Rs 450 crore of business in 2015-16. Major FMCG players like Colgate, and HUL are facing heat from patanjali products especially in toothpaste segment as it garnered significant market share, which made other players to think of launching new products with natural/herbal touch. Already Colgate, launched Colgate Active Salt Neem, Colgate Sensitive Clove and etc to fight the completion arising from patanjali. Due to stiff competition from Patanjali, leading FMCG player HUL, launched brand AYUSH online, and also launched skincare, hair care product through e commerce platform under AYUSH therapy. Moreover, HUL plans to launch “natural “ offerings new categories like health foods, oral and lipcare etc.

Patanjali is planning to grow its business by two and half times in current fiscal year in order to make its presence felt across all categories.