Wipro Consumer Care Launches Body Lotion

Wipro, recently launched body lotions under the brand name Santoor. The skin category is estimated to be Rs.3000 crore which is highly competitive market and all leading players are vying for a share. HUL is the market leader in this category with more than 50% market share. Wipro wanted to make its stride in this category through the launch of the body lotion and its confident of about the success as the brand Santoor has got substantial market share in soaps and other categories. I felt the launch of this product is a part of strengthening its portfolio and leveraging its brand Santoor.

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RAYMOND TO LAUNCH READY-TO-WEAR FORMAL MENS WEAR

Raymond, India’s leading and respected apparel brand, is reported to launch ready-to-wear formal wear under the brand “Raymond”.  Raymond is also into the ready-to-wear business with brands like Park Avenue, ColorPlus, Parx, and Notting Hill. India’s  mens wear market  size is estimated around Rs 97,000 crore, men's formal wear is around Rs 15,000 crore, with five to six premium brands amounting to Rs 3,000 crore.

With the addition of new brand Raymond, would definitely strengthen the company’s product portfolio, but it would certainly eat out the fabric sales and also will have profound impact on the other brands like Parx, ColorPlus, and NottingHill. And the company is in the rush for pushing the new brand Raymond (Ready-To-Wear).

Watch the Ad Here:Raymonds ready-to-wear TVC

Green Retailing

Green Retailing referred to designing and implanting green practices in store operations and also from the supply chain side. Recently more retailers are joining the bandwagon as consumers are increasingly becoming aware of eco-friendly goods and practices. Moreover, it is increasingly considered as a strategic tool to differentiate their product/offerings and more important is sustainability.

Benefits Of Green Retailing Practices:

1.This enables to reuse of materials thereby reducing the wastage

2.Retailers would opt for green construction processes, enabling to reduce wastage of resources like electricity and water

3.Helps in reducing paper transaction through technology, thus saving trees.

 

Titan Widens its Footprints with SKINN perfumes

Titan in a significant step to widen its portfolio in the lifestyle segment with the launch of the SKINN range of fragrances.  The company launched six varieties of perfumes that bears the hallmark of Titan, which is an assurance of the Tata Group.  The six variants of SKINN brands include Raw, Extreme and Steele for men and Imera, Celeste and Nude for women were created by renowned perfumers. 

 

Mr. Bhaskar Bhat, MD, of the Titan Company, said, “Being a leader in watches, jewellery and eyewear, the company is constantly evolving to suit the needs of its customers and provide them with world-class products at great prices. It was time for us to widen our footprint in the personal lifestyle categories that are currently unorganised, under-served and under-penetrated. Using our in-house design and marketing expertise, wide retail footprint and the brand name Titan, we took a step to enter the fragrances market which is growing at a compounded annual growth rate of over 30 percent and has tremendous opportunities.”

 

Moreover, the Indian market is flooded with foreign brands which are very expensive, with no indian player. May be this made Titan to launch perfumes in the space. Well, Titan also gone for premium pricing for this perfume segment with Rs. 990 for 50 ml and Rs.1790 for 100 ml. And SKINN from Titan will be available in world of Titan stores, multi-brand outlets, lifestyle and accessory stores.

Auto Rickshaw’s- The New Means of Marketing

Uninor, the telecom company, come up with the new strategy of using auto rickshaw’s and milk men, and newspaper vendors for selling SIM cards and recharge vouchers. Having seen this, another  telco Videocon, wooing its customers with LED TV for selling SIM card and recharge vouchers.

These companies are offering the same commission as they offer to a shop retailer and it will fetch auto drivers nearly Rs. 2500/ month for 50 transactions. Being closer to the customers enabled the company to garner better market. With this result, Uninor is planning to launch more auto recharge vehicles in different cities across Maharashtra in the coming months. I hope that the new strategy will help in getting  incremental sales and open up new employment opportunities.