RAD Beverages has announced the launch of Twisted Tails, its new ready-to-drink (RTD) cocktail mixers brand, designed for consumers seeking convenience without compromising on quality. Crafted with natural flavors, premium ingredients, and a low-sugar content, the brand aims to provide an easy, bar-like cocktail experience at home. Twisted Tails will debut with three refreshing variants — Margarita, Mojito, and Cosmopolitan — targeting young urban consumers who enjoy experimenting with cocktails but prefer hassle-free preparation. With the RTD market witnessing significant growth in India, RAD Beverages plans to position Twisted Tails as an accessible, trendy option that complements the evolving cocktail culture in the country.
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