PARLE INTRODUCES SMOOTHIES WITH FRUIT AND YOGHURT BASE: "SMOODH"

Parle Agro has launched “SMOODH” Fruit Smoothies, another product under their dairy brand, SMOODH. The new launch is a combination of yummy fruits and the goodness of yoghurt in different flavors. Dulquer Salmaan is the brand ambassador of ‘SMOODH’ for southern markets of India.



After the success of SMOODH flavored milk at attractive price points, Parle Understood that consumer were looking for dairy based products with unique and delicious flavours at an affordable price points. SMOODH fruit smoothies comes in combination of fresh fruit and yoghurt at price of Rs.10, that is expected to win the hearts of Indian consumers.

Parle Smoothies come in three distinctive variants i.e., 1) ‘Guava Chilli’ a local blend of sweet guava with a hint of spicy chilli, 2) ‘Banana Rum Flavour’ bringing the sweet taste of bananas with a toasty flair and 3) ‘Mixed Berries’ a delicious combination of strawberries, blueberries & cranberries. These flavors are carefully crafted, taking into consideration the Indian consumer tastes.