PROMOTION MIX
COMMUNICATION PROCESS
MODEL OF COMMUNICATION EFFECT
INTEGRATED MARKETING COMMUNICATION STRATEGY
COMMUNICATION RESPONSE MODELS
ADVERTISING OBJECTIVES
STYLES OF EXECUTION (ADVERTISEMENT COPIES)
COMPONENTS OF AD COPY
DESIGN & LAYOUT OF AD COPY
MEDIA STRATEGY&IMPLEMENTATION
PERSONAL SELLING PROCESS
SALES MANAGEMENT PROCESS
SALES BUDGETS, QUOTAS
SALES TERRITORIES
IMPORTANCE OF TRAINING
CRM DEFINITION
CUSTOMER LIFE CYCLE
CRM PROCESS
CALL CENTER
TOOLS OF NEGOTIATION
APPLICATION PROVIDERS OF CRM
PARTNER RELATION SHIP MANAGEMENT
CUSTOMER STRATEGY GRID
